Event Executive supporting the experiential team in planning and executing B2B events for key clients. Requires strong organizational and communication skills, along with a degree in Events Management.
About the role
- Manage marketing communication for Lyreco Hungary and develop B2B marketing for Nespresso Professional. Collaborate with internal and external partners to drive brand awareness and customer acquisition.
Responsibilities
- Lead PR activities with selected B2B media, selection of media, coordination, executing yearly plan
- Organize local B2B events and coordinate Lyreco’s presence at major fairs and conferences
- Plan and deliver B2B marketing activations to drive brand awareness, customer acquisition, and retention in Hungary
- Monitor market trends, competitors, and key B2B media, PR, and event platforms
- Help and support to create and coordinate content for social media (LinkedIn, Facebook), webshop, and newsletters in collaboration with internal teams and agencies
- Implement POS and promotional materials and support product campaigns
- Track performance, evaluate results, and share insights with internal stakeholders, work closely with Sales, Digital, Product, MarCom teams, and external partners
- Support B2B marketing activities for Nespresso Professional in Hungary, where Lyreco is the exclusive distributor
- Lead the planning and execution of local B2B activations, including digital and social media campaigns, events, product promotions, and POS materials
- Organize and deliver B2B events in the Hungarian market
- Help and support to create and coordinate content for digital channels (website, blog, LinkedIn, direct mail) in close with the Content Marketing and Digital teams
- Implement local POS materials (brochures, leaflets, event assets)
- Execute product promotion campaigns
Requirements
- 5+ years of marketing experience preferably in B2B with strong expertise in brand communication, events, digital and social media, and content creation
- Proven ability to independently own and deliver end-to-end marketing activities in a hands-on, one-person marketing role in Hungary
- Creative yet structured thinker, able to turn ideas into execution without support resources
- Excellent prioritization, project, and time-management skills, managing multiple initiatives in parallel
- Strong stakeholder coordination skills, working closely with Sales, Digital, Product teams, agencies, and regional/international partners
- Proactive, reliable, and comfortable taking ownership and decisions
- Fluent English with strong presentation and communication skills for senior internal and external stakeholders
- Willingness to travel monthly to the regional HQ in Pezinok, Slovakia (2 days/month), while otherwise working remotely from a home office and attending local meetings in the Budapest office as needed
Benefits
- Motivating and competitive salary with annual bonus
- Great team support and an open, collaborative company culture
- Part of the high-performing CASH Marketing team with opportunities to work on cross-country projects and grow your skills
- Diverse, creative, and innovative scope of work
- Flexible working arrangements: home office, Budapest office, and regular monthly travel
- Commitment to sustainability and social responsibility
- Additional benefits: Employee Assistance Program, Szép Card, and discounted Lyreco products
- Pool car usage for work-related trips to Slovakia
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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