Marketing Director for Tanger creating and executing marketing plans for communities and retail centers in Columbus. Focusing on sales growth, sponsorship, and effective media strategies.
About the role
- Senior Marketing Executive implementing marketing strategies for luxury beauty brands at LUXASIA. Collaborating with teams to enhance brand visibility and customer engagement through campaigns.
Responsibilities
- Develop and execute strategic marketing campaigns across multiple channels to enhance brand visibility, customer engagement, and conversion rates.
- Collaborate with cross-functional teams to ensure successful campaign execution and act as a primary contact for the sales team, addressing marketing requests and providing necessary support for their initiatives.
- Suggest tailored marketing materials that align with the sales team’s objectives and drive customer engagement.
- Create and oversee the production of diverse marketing materials, including email and social media content, and manage the creation and design of ads, copy, and other marketing content.
- Present marketing materials to clients, working closely with them to refine strategies and meet their needs.
- Collect, analyze, and apply market research data to current projects, identifying potential markets for testing and providing regular project status updates with performance metrics.
- Oversee marketing budgets, ensuring cost-effective use of resources, and negotiate advertising contracts.
- Foster positive customer relationships and attend marketing conferences or seminars as needed to stay updated on industry trends.
Requirements
- Possess a tertiary qualification or a combination of relevant work experience suitable for meeting job expectations.
- More than (2) years of experience in distribution or brand management, ideally within the luxury consumer goods, FMCG, or beauty industries, with a focus on product management and/or product marketing.
- Experienced in analyzing and reporting on marketing activities, especially in assessing campaign ROI and lead nurturing effectiveness.
- Strong interpersonal, verbal and written communication skills to drive tasks to completion.
- Maintain positive and professional attitude to adapt well in a fast-paced, growing business environment.
- Proficient in MS Excel including familiarity with CSV files.
- Demonstrate fluency in English.
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