Digital marketing leader managing organic marketing services at DOM. Leading a team in SEO, GEO, and related functions to drive measurable growth for clients.
About the role
- SEO Generalist driving organic visibility and traffic growth for Lovingly and partner florists. Collaborating on search strategies across local, web, and AI platforms with emphasis on systematic execution.
Responsibilities
- Own organic visibility and traffic growth for
- - Priority partner florist sites
- - lovingly.com
- - Local search surfaces (GMB/GBP, maps, local packs)
- Run targeted SEO audits on priority partner sites and key lovingly.com surfaces
- Design and maintain templates for:
- - Local and store pages
- - Core landing pages and collections
- - High-intent SEO surfaces on lovingly.com
- Own local SEO hygiene for top partners:
- - GBP category and content setup
- - NAP consistency and basic citations
- - URL + UTM standards for tracking
- Set up and maintain SEO reporting across:
- - GA4, Search Console, and core dashboards
- - Partner-level scorecards where applicable
- Experiment with answer engine / AI assistant visibility (ChatGPT, Claude, etc.) and turn learnings into practical tests for Lovingly and our partners
Requirements
- Have strong, hands-on SEO experience with clear wins (bonus: multi-site or platform experience)
- Operate with a current understanding of SEO (2025-level thinking, not 2018 playbooks)
- Are deeply curious about how SEO interacts with AI assistants and answer engines
- Are comfortable owning both strategy and execution — you can design systems and do the work
- Use AI and analytics tools as a core part of your process, not an afterthought
- Can create clarity from ambiguity and move work forward without waiting for perfect specs
- Are able to clearly communicate:
- - What you’re doing
- - Why it matters
- - What you’re seeing in the data
Benefits
- Health & Wellness: Comprehensive health insurance, dental, vision
- Time Off: 22 days PTO + holidays + 4 Floating holidays
- Retirement: 401(k) with company match up to 3%
- Equipment: Latest Mac laptop
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