CMO responsible for launching and owning the brand in an Australian Legal Tech startup. Building marketing strategies for two - sided audiences with significant growth potential.
About the role
- Head of Marketing responsible for Löwenanteil's marketing strategy and multidisciplinary team management. Overseeing brand building, performance marketing, and customer journey optimization.
Responsibilities
- Development and implementation of a holistic marketing and growth strategy (Brand & Performance)
- Translating company objectives into clear marketing goals, KPIs and roadmaps
- Acting as a sparring partner for our executive team on growth, budget and go-to-market decisions
- Responsibility for the marketing budget, forecasting and ROI management
- Functional and disciplinary leadership of the marketing team (currently 13 employees) with clarity, empathy and assertiveness
- Establishing clear structures, processes and responsibilities
- Responsibility for D2C e-commerce growth (conversion, AOV, retention)
- Management and optimization of all relevant paid channels (Meta, Google, TikTok, etc.)
- Performance analysis, testing setups, attribution and data-driven decision making
- Close collaboration with Product & Operations to optimize the customer journey
- Strategic development of brand identity and brand experience
- Responsibility for influencer & creator strategy (awareness, trust, conversion)
- Ensuring a consistent brand presence online & offline
- Planning and executing product launches, campaigns and promotions
- Development of scalable marketing playbooks for growth markets
- Market and competitive analysis in the Food & FMCG environment
Requirements
- Several years of experience in a marketing leadership role
- Proven successes in a start-up or scale-up environment
- Strong background in Food, FMCG, D2C or consumer brands
- Deep understanding of performance marketing & brand building
- Experience building and leading larger, multidisciplinary teams
- Entrepreneurial mindset and strong hands-on mentality
- Several years of experience in close collaboration with founders
- Very good analytical skills & KPI-driven working approach
- Excellent communication and leadership skills
Benefits
- Genuine flexibility: Work remotely or from our modern co-working space in Oldenburg—whichever fits your day best.
- Scope to shape: Take responsibility and actively influence the next chapters of the Löwenanteil success story.
- Challenging responsibilities: Enjoy varied projects with high quality standards and plenty of room for professionalization.
- Real team culture: A culture of appreciation, flat hierarchies and the freedom to make decisions quickly.
- Security & fairness: A permanent employment contract with fair, performance-related compensation.
- Your personal extra: A monthly benefit budget of €50 that you can use flexibly for what matters to you.
- Experienced team spirit: Regular team events are an integral part of our culture and strengthen our cohesion.
- Delicious food: Benefit from an attractive employee discount across our entire product range—healthy meals included!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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