Content Data Analyst supporting data management and quality initiatives for GHX master catalog. Collaborating with cross - functional teams to drive efficiencies and improve data integrity.
About the role
- Digital Analytics Analyst at Localiza&Co developing and optimizing digital tracking. Collaborating with tech teams and using analytics tools to improve marketing insights.
Responsibilities
- Develop, review and mature tracking across digital platforms in collaboration with development and technology teams;
- Promote best practices for using analytics tools such as GA4, Appsflyer, BigQuery and Funnel;
- Develop processes for sending and ingesting data with media platforms, CRM tools and other partners;
- Support data processing and structuring to generate marketing intelligence, including attribution of the results from the department's efforts;
- Diagnose and fix issues with marketing integrations;
- Collaborate with media & performance, CRO, SEO and CRM teams to drive results and improve efficiency.
Requirements
- Bachelor's degree in Marketing, Advertising, Computer Science, Information Technology, Data Science, Engineering or related fields;
- Strong communication, teamwork, organization and process documentation skills;
- Previous experience in Marketing or technology areas;
- Knowledge of Google Tag Manager and Google Analytics;
- Experience with data integrations, especially with paid media platforms and CRM tools.
- Preferred qualifications:
- Previous experience working directly with Web Analytics teams, Data Engineering or data analysis focused on Marketing;
- Knowledge of concepts related to Paid Media (Google Ads, Meta Ads, etc.);
- Knowledge of Front-end programming (HTML, CSS, JavaScript) or Data Engineering (SQL, Python);
- Proficiency in Google Tag Manager (GTM) for tracking user actions across digital channels;
- Knowledge of MMP platforms (Appsflyer, Adjust) and Firebase;
- Familiarity with marketing attribution concepts (Last Click, Multi-touch, Data-Driven Attribution) and incrementality;
- Experience developing in cloud environments (GCP or AWS).
Benefits
- Profit sharing
- Food allowance
- Meal voucher
- Health insurance
- Dental insurance
- Gympass
- Private pension plan
- Transportation voucher
- Allya
- Home office allowance
- Unlimited access to a variety of courses from our Localiza University
- Internal training and development programs
- Discount on vehicle purchase and rental
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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