Social Media professional managing marketing strategies and community engagement. Focusing on content creation and data analysis for brand improvement.
About the role
- Corporate Social Media Content Production Specialist producing engaging social-first content for Lincoln's social presence. Collaborating with creative teams to drive innovative storytelling on multiple platforms.
Responsibilities
- Develop and produce engaging, platform-specific content for Instagram, Facebook, LinkedIn, YouTube, X, Reddit, TikTok, and emerging channels.
- Adapt content from existing assets into platform-appropriate formats.
- Conceptualize and execute social-first campaigns that align with brand voice and strategy.
- Capture and edit vertical video content optimized for Reels, Stories and other social platforms.
- Design graphics and visual assets to complement social posts.
- Monitor cultural trends and social conversations to ensure content is timely and relevant.
- Write compelling, on-brand short form copy for posts across platforms.
- Occasionally appear on camera for select social content as needed.
- Collaborate with internal teams to amplify key moments and initiatives.
- Upload and schedule social media posts via the native platforms and social tools (i.e. Brandwatch).
- Assist in tagging of assets and reporting of social media asset performance.
- Travel to capture on-site content to create social media assets.
Requirements
- 1-3+ Years experience in creating content in a brand, sports or entertainment environment that directly align to the specific responsibilities for this role
- Bachelor's degree or equivalent work experience
- Comprehensive understanding of existing and emerging platforms (Instagram, Facebook, LinkedIn, YouTube, X, Reddit, TikTok).
- Expertise in shooting video in social-first formats and editing videos into final assets.
- Experience with video editing software, both designed for social assets and video editing in general (i.e. Capcut, Canva, Adobe Creative Suite).
- Experience in social media tools, such as Brandwatch, Hootsuite, Sprinklr, Yext
- Competent graphic design skills (Adobe Creative Suite or similar).
- Excellent copywriting skills with the ability to craft flawless posts in a fast-paced environment.
- Highly motivated, collaborative, and self-starting with a passion for teamwork.
- Comfortable appearing on camera for social content.
Benefits
- Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
- Leadership development and virtual training opportunities
- PTO/parental leave
- Competitive 401K and employee benefits
- Free financial counseling, health coaching and employee assistance program
- Tuition assistance program
- Work arrangements that work for you
- Effective productivity/technology tools and training
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