Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Field Marketing Manager responsible for designing and executing B2B marketing programs for North America. Partnering with Sales to drive pipeline growth across key accounts and segments.
Responsibilities
- Developing and executing integrated field marketing campaigns that align to commercial goals and support all stages of the sales funnel.
- Partnering closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate.
- Leading demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration.
- Planning and managing industry event strategy, including sponsorships, speaking opportunities, and on-site engagement plans across the R&L portfolio.
- Working with campaign and content teams to localize global programs and develop regional assets that resonate with North American audiences across Life Sciences and Engineering.
- Monitoring and reporting on program performance—especially pipeline contribution, MQL-to-SQL conversion, and account engagement.
- Ensuring leads are captured, routed, and followed up on in collaboration with Sales and Marketing Operations.
Requirements
- Have 5+ years of B2B field marketing experience, ideally in a matrixed or global organization.
- Experience designing and executing end-to-end marketing campaigns with measurable business outcomes.
- Display exceptional collaboration skills with Sales, including supporting pipeline generation and account strategy.
- Have a background in event marketing, including owned and third-party events.
- Display understanding of ABM tactics and ability to tailor programs for named accounts or verticals.
- Able to work independently and cross-functionally with high attention to detail and accountability.
- Are comfortable analyzing data to optimize performance and justify marketing investment.
Benefits
- country specific benefits
- annual incentive bonus
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