Product Marketing Manager for Workload Automation at Broadcom. Driving global go - to - market strategy and adoption for industry - leading offerings.
About the role
- Head of GTM Technology responsible for business technology strategy across Lambda's AI cloud services. Leading GTM tech initiatives while ensuring data and systems efficiency across the organization.
Responsibilities
- Own and evolve the business technology strategy across Go-To-Market technology
- Lead GTM technology spanning CRM, marketing automation, sales engagement, customer success.
- Design and maintain end-to-end system integrations to enable clean data flow and reduce manual work across functions
- Run structured intake, prioritization, and governance processes for business technology initiatives
- Translate business requirements into clear functional designs and partner with IT and vendors on execution
- Evaluate and introduce AI-powered capabilities, including workflow automation and decision support, where they deliver measurable business value
- Lead vendor selection, roadmap alignment, renewals, and cost optimization across the business technology portfolio
- Drive adoption through process design, documentation, training, and change management
Requirements
- 13+ years of experience in Business Systems, Revenue/GTM Technology or Enterprise Applications.
- Experience with GTM technologies such as Salesforce (or equivalent CRM), marketing automation platforms, sales engagement tools, and customer success systems
- Experience with CLM platforms and contract-to-revenue workflows
- Strong understanding of Large Language Models (LLMs) and how they can be applied to automate workflows, surface insights, and improve decision-making in business systems
- Comfortable evaluating AI-enabled tools and thoughtfully integrating them into existing processes and platforms
- Understand system integrations, APIs, and data flows well enough to design scalable, low-friction solutions
- Can translate complex technical concepts into clear recommendations for non-technical stakeholders
- Thrive in ambiguity and can balance short-term business needs with long-term platform health
- Bring a strong sense of ownership and bias toward action
Benefits
- Generous cash & equity compensation
- Health, dental, and vision coverage for you and your dependents
- Wellness and commuter stipends for select roles
- 401k Plan with 2% company match (USA employees)
- Flexible paid time off plan that we all actually use
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