Head of Demand Generation to build a pipeline engine for Govstack. Overseeing demand generation and overall marketing strategy for municipal governments in North America.
About the role
- Performance Marketing Manager enhancing SEO and YouTube strategies for a company specializing in audiology. Collaborate across teams to optimize digital marketing activities and achieve measurable results.
Responsibilities
- Develop, manage and optimize our performance marketing activities with a focus on SEO, YouTube and online listings (location entries)
- Design, implement and continuously improve our SEO strategies — from keyword analysis and AI-assisted content creation to optimization of existing content and technical SEO
- Build, maintain and develop our YouTube presence — from content strategy and maximizing visibility to performance analysis
- Maintain and optimize our company profiles on Google, Facebook and other platforms to increase local visibility and strengthen brand trust
- Analyze and report relevant KPIs (e.g., organic traffic, rankings, watch time, CTR, conversion rates) to evaluate and optimize measures
- Derive data-driven recommendations for action to further develop our digital touchpoints
- Work closely with content, design, digital and sales teams, and coordinate external service providers and agencies
Requirements
- University degree in marketing, media, communications or business — or an equivalent qualification
- 1–2 years of professional experience in digital marketing, ideally with a focus on SEO, YouTube or performance campaigns
- Solid experience with tools such as Google Analytics / GA4, Google Search Console, YouTube Studio, Sistrix or Ahrefs, Yext or uberall
- Analytical mindset, data-driven thinking and a passion for achieving measurable results
- Creativity, initiative, teamwork and a structured way of working
- Very good German language skills, both written and spoken.
Benefits
- Structured onboarding and a well-coordinated team where personal commitment and mutual support come first
- A growing, modern environment with room to shape processes and short decision-making paths
- Training and development opportunities for personal and professional growth
- Flexible working hours, partial remote work and a modern workplace at the KIND Campus
- Daily freshly prepared meals in our subsidized company restaurant — regional, organic quality with a vegetarian option always available
- Employee discounts of up to 50% for staff and 30% for relatives on our KIND products (glasses & hearing systems)
- 'Corporate benefits' — attractive employee offers from well-known providers
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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