Marketing Specialist developing and implementing marketing plans and multi - channel campaigns across UK and Ireland. Collaborating with stakeholders and driving customer loyalty and demand.
About the role
- Marketing Manager leading digital marketing and brand growth initiatives for a boutique reservations office. Overseeing SEO, content marketing, and lead generation efforts in the luxury hospitality sector.
Responsibilities
- Develop and execute marketing strategy aligned with revenue targets
- Identify growth opportunities across international markets
- Manage and optimise the annual marketing budget
- Drive lead generation across paid media, SEO, and digital campaigns
- Oversee performance marketing including Google Ads and Meta advertising
- Lead SEO and content marketing strategy
- Manage CRM marketing and lead nurture journeys
- Track and report on marketing performance and ROI
Requirements
- Minimum 5 years’ experience in digital marketing
- Background within the travel or tourism industry preferred
- Strong understanding of SEO, paid media, content marketing, and CRM marketing
- Proven ability to analyse campaign performance and marketing ROI
- Strategic, analytical, and results-driven mindset
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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