Hybrid B2B Marketing Manager

at KAYAK

• Job title: B2B Marketing Manager
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: $90,000 - $110,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Cambridge, United States

About the role

• B2B Marketing Manager enhancing KAYAK for Business's global presence through integrated marketing strategies. Collaborating with cross-functional teams to drive partner engagement and revenue growth.

Responsibilities

• Lead the implementation of B2B marketing strategies that support product adoption, partner activation, and global revenue goals, and inbound marketing funnels that drive qualified leads to Sales.
• Develop cross-channel programs across digital, social, paid media, event sponsorships, and partner channels.
• Translate product updates and market insights into clear, compelling marketing narratives.
• Lead the strategy, planning, and execution of paid and owned media and channel activation programs designed to accelerate pipeline generation and increase qualified lead volume across B2B channels including LinkedIn, Google, programmatic, and industry publications.
• Develop full-funnel media plans that prioritize high-intent demand capture, account engagement, and conversion performance across mid-market and enterprise audiences.
• Own budget allocation, pacing, and performance optimization to maximize marketing-sourced pipeline, improve lead quality, and reduce cost per qualified lead (CPL / CPQL) across all paid channels.
• Partner closely with Sales to align paid media strategy with revenue priorities, translating business goals into targeted acquisition programs that generate measurable outcomes including SQLs, opportunities, and closed-won influence.
• Evaluate and manage media vendors, agencies, and platforms to ensure best-in-class audience targeting, attribution, tracking, and reporting capabilities that directly support pipeline outcomes.
• Ensure all paid media investments reinforce KAYAK for Business’s positioning and messaging while delivering high-performing creative and campaign execution that drives conversion and revenue impact.
• Partner with Brand Strategy to understand customer behavior, campaign performance, and unmet opportunities.
• Work with Brand Strategy to maintain a full-funnel measurement framework including attribution, lead quality analysis, and campaign performance dashboards. Turn data into actionable recommendations for future marketing, content, and enablement programs.
• Track KPIs and communicate performance trends clearly to leadership.
• Work alongside PR to identify, evaluate, and secure high-impact event sponsorships including: industry conferences, trade shows, and partner summits, that align with pipeline goals and target audience segments.
• Work with PR to manage end-to-end sponsorship activation, including booth experience, speaking opportunities, creative assets, lead capture workflows, and post-event follow-up.
• Analyze sponsorship performance using KPIs such as lead quality, account engagement, brand visibility, and ROI to inform future investment decisions.
• Act as a connector between Sales, Product, Creative, Brand, PR, and Comms to ensure consistent messaging and aligned priorities.
• Partner with Creative to produce content that resonates with business travelers, enterprise clients, and partners.
• Support go-to-market planning for new features, integrations, and partnerships.
• Help maintain high-quality internal communication and alignment across global regions.

Requirements

• 7 years of B2B marketing experience (ideally in SaaS, travel tech, or digital platforms).
• Experience building B2B multi-channel marketing programs across content, paid media, PR, and events.
• Strong understanding of sales enablement and partner marketing.
• Ability to balance strategy with hands-on execution.
• Excellent communication skills: written, visual, and verbal.
• Strong analytical mindset; comfortable using data to guide direction.
• Skilled project manager capable of owning multiple workstreams at once.
• Comfortable navigating a fast-paced, collaborative, global environment

Benefits

• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well-being:
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to HeadSpace
• Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• No meeting Fridays
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Focus on your career growth:
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups
• Competitive retirement and health plans
• Free lunch 2 days per week
• Fun quarterly events such as boat trips, arcades, ski trips, Thursday happy hours, and more