Customer Marketing Programs Manager responsible for driving customer adoption and revenue expansion at digital banking company. Collaborating with various teams to execute lifecycle programs and improve customer experience.
About the role
- Campaign Marketing Specialist helping Kaseware build and optimize marketing campaigns. Focusing on demand generation and executing joint initiatives across brands.
Responsibilities
- Build and manage landing pages, forms, workflows, and email campaigns in HubSpot
- Execute multi-channel campaigns including email, gated content, webinars, and event driven initiatives
- Ensure campaigns are correctly structured, tagged, and tracked for accurate reporting
- Maintain campaign hygiene including lists, properties, workflows, and automation logic
- QA all assets prior to launch to ensure brand, functionality, and data integrity standards are met
- Build and deploy marketing emails within HubSpot using existing templates
- Support segmentation, personalization, and A/B testing initiatives
- Monitor email performance and flag optimization opportunities
- Ensure compliance with deliverability and data privacy best practices
- Support the Event Specialist with campaign execution for webinars, virtual events, and in person events
- Build event registration pages, confirmation emails, reminder workflows, and post event follow up campaigns
- Assist with lead processing, attribution, and post event reporting
- Coordinate timelines and execution details to ensure events are supported by effective demand
- Work closely with the Demand Generation Manager to execute campaign plans and timelines
- Coordinate with content, design, and sales teams as needed to support campaign delivery
- Maintain clear documentation and communication around campaign status and deliverables
Requirements
- 2 to 4 years of experience in a B2B marketing or demand generation role
- In-depth and hands on experience with HubSpot including email, workflows, forms, landing pages, and lists
- Working knowledge of campaign planning and execution in a B2B environment
- Experience supporting email marketing programs with a performance driven mindset
- Strong attention to detail and ability to manage multiple campaigns simultaneously
- Comfortable working in a fast paced, execution focused marketing team
- Language: English
Benefits
- Excellent health, dental, and vision insurance with generous company contribution
- Flex Spending Accounts
- Unlimited paid vacation
- 12 paid company holidays
- Paid Sick Time
- Paid Parental Leave
- 401k with company matching
- EcoPass provided for Colorado-based employees
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