Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Customer & Shopper Marketing Manager driving pharmacy channel execution for Karo Healthcare in Düsseldorf. Shaping strategic brand growth across DACH through marketing initiatives and collaborations.
Responsibilities
- Translate brand strategy into powerful, pharmacy-focused shopper and customer marketing execution across the DACH region, acting as the bridge between Marketing, Sales, and key retail partners.
- Deliver best-in-class merchandising and POS materials to maximise availability and visibility of key SKUs.
- Design and execute trade campaigns aligned with marketing priorities to support pharmacist sell-out, drive visibility, and enhance brand share of voice.
- Lead planning and activation of in-store events (roadshows, concourse activities, health days, etc.) for national and local pharmacy partners.
- Collaborate with Marketing to create trade toolkits (planograms, promotions, merchandising, communication) for key accounts and special projects.
- Analyse data to assess performance, strengthen category strategy, and identify new business opportunities.
- Identify and translate shopper insights into actionable strategies and winning retail experiences.
- Leverage point-of-sale opportunities to increase promotional effectiveness, reduce switch, and improve overall conversion.
- Act as the voice of the trade channel, sharing field insights with Brand Marketing and proactively proposing initiatives that bring strategy to life at retail.
- Partner closely with Trade Key Account Managers, Regional Sales Managers, and Key Account Specialists to align on priorities and drive cohesive execution.
- Prepare for and participate in key internal and external sales meetings.
- Support the growth of Karo brands across trade channels through high-quality execution.
- Build strong relationships with customers and internal partners to drive joint business plans.
- Monitor trade promotion effectiveness and ensure compliance with legal and corporate standards.
- Oversee trade-marketing budget responsibilities and track performance via dashboards/KPIs.
Requirements
- Bachelor’s degree or higher in a relevant field.
- Proven experience in the OTC/FMCG pharmacy environment.
- Strong track record in executing pharmacy-focused initiatives.
- Solid sales and negotiation capabilities.
- Understanding of consumer goods P&L and performance drivers.
- Strong analytical skills with experience in category management and driver identification.
- Experience within Healthcare OTC, FMCG, or Beauty Care.
- Previous experience in Trade Marketing or Digital Marketing.
- High proficiency in Excel and PowerPoint.
Benefits
- Opportunity to create, grow, and encourage
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
- Flexible schedule, hybrid model with the primary work place in the office, and life-work balance
- Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
- Very positive work environment in a dynamic, international, and motivated team
- Start-up spirit while being a part of the large international organization with strong values
Job title
Job type
Experience level
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Not specified
Degree requirement
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