Werkstudent:in im Bereich CRM & E - Mail Marketing bei Limmaland GmbH zur Unterstützung von E - Mail - Kampagnen und Marketing - Automatisierungen. Zusammenarbeit mit dem Customer Service und Marketingteam in Köln.
About the role
- Email Marketing Manager at The Jed Foundation managing email programs and campaigns to drive fundraising revenue. Collaborating cross-functionally and optimizing communications to engage teens and young adults.
Responsibilities
- Plan, build, and deploy all outbound fundraising, cultivation, and stewardship emails, including newsletters, appeals, match campaigns, Giving Tuesday, and year-end drives.
- Manage automated journeys and triggered flows (e.g., welcome series, new donor onboarding, monthly donor onboarding, lapsed donor reactivation).
- Maintain a master content and deployment calendar to coordinate cross-functional needs (development, programs, advocacy, events).
- Ensure consistent voice, tone, and messaging aligned with JED’s mission.
- Develop and execute strategies to grow JED’s email list through website opt-ins, lead generation campaigns, partnerships, and events.
- Manage audience segmentation and personalization strategies to deliver relevant, timely messages.
- Monitor and improve list hygiene, deliverability, and compliance with CAN-SPAM, CCPA, and other regulations.
- Develop clear and concise creative briefs for designers, writers, and external partners to ensure alignment on goals, messaging, and desired outcomes.
- Translate campaign objectives and fundraising strategies into compelling email concepts, ensuring copy and design reflect JED’s brand voice and emotional resonance.
- Review creative assets with an eye for conversion optimization, accessibility, and mobile responsiveness.
- Use A/B and multivariate testing for subject lines, content, calls-to-action, send times, and segmentation to maximize engagement and conversions.
- Continuously analyze KPIs (open rates, CTR, conversion rates, revenue per send, unsubscribe rates) and apply insights to future sends.
- Collaborate with digital ads and web teams to align messaging and improve donor journeys across channels.
- Present performance insights and optimization recommendations to Marketing and Development leadership on a regular basis.
- Work closely with creative, fundraising, and program teams to translate campaign concepts into high-impact email content.
Requirements
- 3–5+ years of hands-on email marketing experience in a nonprofit or mission-driven organization; e-commerce or direct-to-consumer marketing experience a plus.
- Proven track record of managing complex email calendars and automated flows that drive measurable revenue growth.
- Strong grasp of segmentation, personalization, deliverability, and list hygiene.
- Must be data-driven and highly analytical, with demonstrated ability to translate performance data into actionable insights.
- Experience with Campaign Monitor required; familiarity with FundraiseUp and Salesforce preferred.
- Strong project management skills and attention to detail.
- Excellent writing and editing skills with ability to adapt tone for different audiences.
- Passion for youth mental health, suicide prevention, and JED’s mission.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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