Director of Business Strategy leading strategic initiatives for Enterprise Transformation Office at AT&T. Overseeing business plans, program execution, and team collaboration to drive meaningful change.
About the role
- Digital Media Strategy Lead managing performance media strategy to drive profitable growth across platforms. Collaborating with leadership and multiple teams for strategic alignment in marketing efforts.
Responsibilities
- Own the performance media strategy across all platforms, driving profitable growth and improving ROAS through smart optimization and creative testing.
- Partner with leadership to align on strategic goals and budget allocation.
- Manage our paid media agency to scale performance across Meta, TikTok, YouTube, OTA and other paid channels.
- Analyze market trends, insights, and competitive landscape to identify opportunities and develop innovative media approaches.
- Develop strong partnerships with external media buying agencies and key media partners to maximize spend & alpha testing opportunities.
- Develop a comprehensive media strategy that aligns with business objectives.
Requirements
- Bachelor's degree in Marketing, Business, Media Marketing, or a related field.
- 7+ years of hands-on experience managing high-budget performance/growth media campaigns (SEM, Social, Programmatic CTV etc).
- Experience with financial and analytics/attribution modelling, connecting media to sales.
- Sound proficiency in key conversion-driving platforms.
- Strong understanding of performance marketing metrics (CPA, ROAS, LTV, etc.) and experience with conversion rate optimization (CRO).
- Strong ability to connect business objectives with media performance, translating insights from data into actionable optimizations that drive tangible business results.
- For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
Benefits
- Flexible work arrangements and a hybrid work model
- Possibility to purchase up to 5 extra days off per year
- Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more
- Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)
- Our pension offerings provide flexibility and long-term security for our employees beyond their careers.
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