Hybrid Digital Marketing Strategist

at Intact

• Job title: Digital Marketing Strategist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$87,200 - CA$106,600 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Montreal, Canada

About the role

• Digital Marketing Strategist leading paid media strategies and influencer campaigns for Affinity groups. Requires 5+ years in performance marketing and a results-oriented approach.

Responsibilities

• Lead multi-channel paid media strategy across Meta, Google (Search, Display, YouTube, PMAX), TikTok, Reddit and LinkedIn, setting objectives, budgets, testing priorities, and measurement, while collaborating with the performance and media team on execution and optimization
• Monitor performance and guide optimization (bids, targeting, ad copy, landing pages) using web analytics to track full-funnel results and accurate attribution
• Define and oversee rigorous A/B testing to improve KPIs (CTR, CVR, CPA) and inform ongoing optimization
• Prepare detailed performance reports, providing actionable insights, clear summaries of results, and recommendations to stakeholders
• Communicate campaign performance, testing roadmaps, and optimization strategies clearly to the marketing team and management
• Build and oversee influencer and social media strategy for Affinity groups; setting goals, content guidelines, measurement and budgets
• Manage agency partner support for overflow and channel-specific execution; drive tight briefs, and post-mortems.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field
• 5+ years of hands-on experience managing high-budget performance/growth media campaigns (SEM, Social, Programmatic, etc)
• Strong understanding of performance marketing metrics (CPA, ROAS, LTV, etc.) and experience with conversion rate optimization (CRO)
• Ability to translate data into creative direction and guide team on the exact assets, specs, hooks, and storylines needed to win
• Hands-on with Adobe, Google Tag Manager, Meta Events Manager and attribution via HubSpot (or similar)
• Strong ability to connect business objectives with media performance, translating insights from data into actionable optimizations that drive tangible business results
• Demonstrated ability to think analytically, use data to solve problems, and make data-driven decisions
• Excellent written and verbal communication skills
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country
• No Canadian work experience required, but must have authorization to work in Canada.

Benefits

• Flexible work arrangements and a hybrid work model
• Possibility to purchase up to 5 extra days off per year
• Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more
• Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)