Internal Communication Specialist at IDG enhancing employee engagement through effective communication strategies. Focused on innovation, methodology, and emotional connection.
Responsibilities
Define the formats, language and frequency most appropriate for communication, taking into account the multiple regions, employee profiles (administrative, technical, operational, cultural/educational) and available resources.
Continuously assess existing communication channels and flows, proposing and implementing an Internal Communication strategy aligned with IDG’s strategic objectives and the culture developed by the HR team.
Develop and implement the Annual Strategic Communication and Internal Marketing Plan, defining channels, tones and a campaign schedule aimed at engagement and cultural alignment of employees across all IDG projects.
Actively participate in the planning and execution of internal marketing (endomarketing) initiatives, strengthening the employer brand and sense of belonging.
Ensure coherence, clarity and consistency of institutional messages, values and narratives, as well as ensure that channels and communication media are accessible, relevant and promote active listening from employees.
Create and edit high-impact content (copy, videos, presentations, newsletters, announcements, etc.) for the various internal communication channels.
Develop internal marketing campaigns that translate the organization’s culture, climate and institutional identity.
Establish and monitor Internal Communication performance indicators (KPIs) such as reach, engagement, information retention and feedback, using data to optimize strategies.
Develop and implement communication plans for moments of organizational change, ensuring transparency and alignment of messages.
Contribute to the creation and maintenance of IDG’s intranet.
Act as a bridge between facilities, ensuring day-to-day communication flows smoothly and that the needs of each project are taken into account.
Requirements
Bachelor’s degree in Communication, Marketing or related fields;
Specialization/Postgraduate degree in Internal Communication, Internal Marketing (Endomarketing) or related areas;
Experience in internal communication and internal marketing (endomarketing);
Proficiency in Portuguese and strategic writing skills adapted to different audiences;
Proficiency with internal communication tools (intranet, newsletters, e-mail marketing, etc.);
Organizational skills, autonomy and strategic vision for medium- and long-term planning;
Communicative, proactive and creative attitude;
Advanced/Fluent English.
Benefits
Meal and Grocery Allowance: We provide the flexible Ticket Flex card, which can be used for both grocery and meal purchases at any establishment accepting the Ticket brand. Best of all, it is paid during vacation too!
Transportation Allowance: According to CLT regulations;
Birthday day off: One day off for you to celebrate your special day;
Health insurance with national coverage from SulAmérica;
Dental insurance via SulAmérica Odonto, with broad national coverage;
Wellhub: A platform offering access to a network of gyms, studios and wellbeing apps;
Life Insurance: Additional protection for your family;
Holiday Gift Card: A value credited to a gift card to make the holidays more special;
Partnerships with partner companies: Exclusive partnerships offering advantages that make a difference in daily life;
Access to our Museums: Free access to our cultural facilities for you, your family and friends.
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