Marketing Executive responsible for executing multi-channel marketing initiatives at Ideagen. Collaborating with teams to enhance brand awareness and customer engagement in a hybrid work setting.
Responsibilities
Assist in the development and execution of multi-channel marketing campaigns, including digital content creation, promotional emails, and engaging social media activities to generate interest among prospects and customers.
Craft compelling content such as white papers, videos, blogs, and case studies for effective lead generation and distribution across relevant channels.
Liaise with the social media and web marketing teams to ensure timely content publishing. Coordinate with both internal and central marketing teams to align local efforts with global marketing campaigns.
Plan and support marketing events, ensuring high-quality execution on schedule to enhance brand presence and drive customer engagement.
Utilise web analytics tools to measure the performance of digital marketing efforts, track key metrics including engagement and click-through rates, and generate actionable insights for future campaigns.
Collaborate with sales teams to support account-based marketing initiatives that align with pipeline goals.
Requirements
Demonstrated ability to thrive in fast-paced, dynamic environments, with a focus on delivering impactful outcomes.
Skilled in using digital platforms and systems to manage workflows, track progress, and optimise performance. Experience with tools like Salesforce and Pardot is a plus.
Comfortable working with data and analytics to evaluate success, identify trends, and inform decision-making.
Excellent communicator and collaborator, able to build strong relationships across teams and influence stakeholders effectively.
Highly organised and detail-oriented, with a track record of managing multiple priorities and consistently meeting objectives.
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