Digital Marketing Manager responsible for performance marketing on platforms like Zalando and About You. Driving strategy, campaign analysis, and content creation for brand visibility.
About the role
- Online Marketing Manager focusing on performance marketing at Hörbuch Hamburg Verlag. Responsible for holistic online campaigns and strategic development of communication channels.
Responsibilities
- Design and planning of comprehensive online campaigns across Social Media (primarily Meta, TikTok and YouTube), SEA, SEO, Display and Affiliate Marketing
- Strategic development of our communication channels (e.g., company newsletter, social media channels, and website)
- Management and further development of the company website and CRM system
- Planning and management of influencer marketing
- Definition and monitoring of relevant KPIs and data analysis (Facebook Business Manager, Google Analytics, TikTok)
Requirements
- University degree in (online) marketing, business administration, economics, media studies, or communications
- Ideally 2 years of professional experience in online marketing / performance marketing
- Confident use of common SEA, SEO and analytics tools, WordPress, and Google Analytics
- Native-level familiarity with major social media channels and knowledge of platform-specific tone, visuals and trends
- Enjoyment in developing creative assets
- Preferably experience in the book and media industry
- Team spirit, hands-on mentality and a structured way of working
- Openness to the constant changes in online marketing and the audiobook industry
Benefits
- High flexibility with a hybrid working model, fixed working hours and 30 days of vacation
- Flat hierarchies, agile working and short decision-making paths
- Attractive additional benefits such as a Deutschlandticket (Germany-wide public transport pass) and fitness offerings
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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