Digital Marketing Manager responsible for performance marketing on platforms like Zalando and About You. Driving strategy, campaign analysis, and content creation for brand visibility.
About the role
- Online Marketing Manager focusing on performance marketing for Hörbuch Hamburg Verlag. Responsible for online campaigns, social media, data analytics, and more.
Responsibilities
- Design and planning of comprehensive online campaigns across social media (primarily Meta, TikTok, and YouTube), SEA, SEO, display, and affiliate marketing
- Strategic development of our communication channels (e.g., company newsletter, social media channels, and website)
- Maintenance and further development of the company website and the CRM system
- Planning and management of influencer marketing
- Definition and monitoring of relevant KPIs and data analysis (Facebook Business Manager, Google Analytics, TikTok)
Requirements
- University degree in (online) marketing, business administration, economics, media studies, communications, or a related field
- Ideally 2 years of professional experience in online marketing/performance marketing
- Confident use of common SEA, SEO, and analytics tools, WordPress, and Google Analytics
- Native-level experience with major social media platforms and an understanding of platform-specific language, visuals, and trends
- Enjoyment in creating and developing creative assets
- Ideally, experience in the book and media industry
- Team spirit, a hands-on mentality, and a structured approach to work
- Openness to the constant change in online marketing and the audiobook industry
Benefits
- A varied work environment in a continuously growing and successful market
- Extensive contacts within the Bonnier publishing group (including Carlsen, Ullstein, Piper, Thienemann-Esslinger)
- High flexibility with a hybrid work model, regular working hours, and 30 days of annual leave
- Flat hierarchies, agile working, and short decision-making processes
- Attractive additional benefits such as a Deutschlandticket (Germany-wide public transport pass) and fitness offerings
- A motivated team that is looking forward to welcoming you!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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