Hybrid E-commerce Lead

at Heroes

• Job title: E-commerce Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Barcelona, Spain

About the role

• E-commerce Lead at Boba managing DTC channels to enhance customer journey. Focusing on converting and retaining customers through strategic email marketing and UX optimization.

Responsibilities

• Own and manage Boba.com and Beco DTC channels end-to-end, including listings, UX, promotions and the overall shopping experience.
• Develop and optimise the global CRM strategy, including email marketing, automated lifecycle flows, subscriber segmentation and campaign planning.
• Build, test and deploy Klaviyo flows, including welcome, post-purchase, win-back and seasonal campaigns.
• End-to-end ownership of email campaign performance: creative brief, setup, activation, optimisation and evaluation.
• Run A/B testing and detailed analysis to improve CTR, conversion rate, AOV and customer lifetime value.
• Track and report weekly KPIs, including sessions, CVR, AOV and revenue.
• Partner with the Creative Director and Social Media Manager to ensure campaigns are aligned to the content calendar and key sales periods.
• Work closely with the Brand and Creative team to produce best-in-class content for email and DTC touchpoints.
• Research tools and strategies across the e-commerce and CRM ecosystem to increase sales and improve marketing efficiency.
• Collaborate with external agencies to ensure alignment with DTC goals and the overall brand strategy.

Requirements

• 3+ years of experience in e-commerce and/or CRM at brand or agency level
• Hands-on experience with Shopify and Klaviyo
• Highly analytical and commercially minded, with a passion for turning data into actionable decisions
• Strong understanding of conversion optimisation, tracking and analytics tools
• Knowledge of GDPR and email marketing best practices
• Strong attention to detail and excellent communication skills
• Ability to manage multiple projects simultaneously in a fast-paced environment
• A self-starter who can identify opportunities and act on them without a lot of oversight

Benefits

• Hybrid working
• 25 days holiday
• Public holidays
• Friday afternoons off in August
• Health Insurance
• Enhanced parental leave
• Social events