Marketing Director for Tanger creating and executing marketing plans for communities and retail centers in Columbus. Focusing on sales growth, sponsorship, and effective media strategies.
About the role
- Growth Marketing Director driving marketing strategies for financial services at Guidehouse. Collaborating with various stakeholders to promote expertise and enhance demand generation.
Responsibilities
- Guidehouse is currently seeking an accomplished and highly motivated marketing leader with a digital-first mindset for our Financial Services (FS) sector.
- Develop and set the direction for financial services marketing programs aligned to the corporate and consulting practice’s strategic goals and revenue plans.
- Responsible for developing, executing and reporting on marketing strategies, distinctive content initiatives and multi-channel campaigns to drive awareness and lead-gen activities for the FS sector.
- Collaborate with internal teams, colleagues and agency partners to develop, coordinate, execute and track go-to-market initiatives which target key audiences, address industry issues and themes, promote Guidehouse services and expertise, and leverage data-based metrics to deliver impact to the pipeline.
- Utilize the tools, systems and processes as outlined by the Marketing Department to preform your role, including the use of AI agents and platforms to improve the quality of your work and speed to market.
- Manage and execute multiple complex programs and foster strong relationships across peers and leadership.
- Measure, analyze and report on campaign performance to leadership.
Requirements
- Minimum bachelor’s degree in marketing or related field
- Twelve (12) + years of experience in marketing driving proven growth in previous roles through strategic, targeted, multi-channel marketing programs, social activation and distinctive, differentiating content initiatives
- Demonstrated knowledge and proven experiences of marketing professional services and FS-related consulting services to commercial clients and public sector agencies
- Strong business acumen with critical and analytical thinking skills
- Excellent written and verbal communications skills (including presentations) with strength in listening, collaborating, interpretation and influencing skills
- Able to articulate complex subject matter in a straightforward, concise and easily digestible manner to broad audiences
- Adept at creating impactful go-to-market initiatives to commercialize the FS expertise and services of Guidehouse
- Create measurable value and impact by providing exceptional service and support to be a trusted guide, marketing professional, firm leader, and Guidehouse brand steward
- Ability to manage fast-paced, complex projects which build valued and respectful relationships at all levels, internally and externally
- Demonstrated knowledge in digital marketing campaign automation platforms (i.e. Eloqua, Google analytics, Sitecore) to target, benchmark and track campaign ROI
- Self-starter, results-oriented, team player and ability to work autonomously in dynamic work environment within a high-growth organization disrupting the market
- Ability to lead a team and collaborate within a distributed marketing and leadership organization that is geographically dispersed
- Poised, professional, collaborative and confident service-focused marketing leader with ability to interact with various levels of leadership to gain respect and trust.
Benefits
- Medical, Rx, Dental & Vision Insurance
- Personal and Family Sick Time & Company Paid Holidays
- Position may be eligible for a discretionary variable incentive bonus
- Parental Leave and Adoption Assistance
- 401(k) Retirement Plan
- Basic Life & Supplemental Life
- Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts
- Short-Term & Long-Term Disability
- Student Loan PayDown
- Tuition Reimbursement, Personal Development & Learning Opportunities
- Skills Development & Certifications
- Employee Referral Program
- Corporate Sponsored Events & Community Outreach
- Emergency Back-Up Childcare Program
- Mobility Stipend
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