Hybrid E-commerce Web Marketing Specialist

at GUESS?, Inc.

• Job title: E-commerce Web Marketing Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Bioggio, Switzerland

About the role

• E-commerce Web Marketing Specialist contributing to digital marketing strategies across key channels focusing on North American markets and optimizing performance-driven campaigns.

Responsibilities

• Collaborate with the E-commerce Web Marketing, CRO and SEO Manager in the planning, allocation, and ongoing optimization of the monthly media budget, ensuring effective ROI and alignment with sales targets.
• Analyze key metrics (Traffic, CR, CTR, Revenue, Promo Redemption) and identify trends to support strategic decision-making, while proactively proposing new channels, tools, CRO and other opportunities to enhance performance and achieve business goals.
• Support the planning and execution of online campaigns, with a focus on SEM, Remarketing, Social Paid and Affiliate programs.
• Coordinate with external media agencies and partners, sharing briefs and assets, and ensuring the timely and correct delivery of campaigns.
• Conduct daily checks on digital campaigns (SEM, Display) to ensure consistency with marketing guidelines and commercial priorities.
• Cooperate with internal teams (CRM, ADV, Retail-Ops, Retail Inventory & Merchandising) to align and execute cross-channel marketing initiatives.
• Collaborate with all E-commerce Teams keeping track of marketing activities and daily tasks through shared calendars and task management tools.
• Perform promotion and new feature tests in staging and production environments.
• Follow up on change requests or bugs tickets through Jira platform.

Requirements

• University degree in Marketing, Communication, Digital or related fields
• At least 3 years of experience in a similar role within a digital, e-commerce, or fashion environment with a strong focus on North American and Canadian markets
• Strong interest in digital marketing and e-commerce dynamics.
• Solid organizational skills and ability to manage multiple tasks with precision and attention to detail.
• Strong analytical mindset, confident in working with data and performance metrics.
• Comfortable working in a fast-paced, deadline-driven environment.
• Proactive, flexible and team-oriented, yet capable of managing tasks independently.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Proficiency of digital marketing tools like GA4, Google Search Console & Looker studio
• Excellent communication skills in English (written and spoken); additional languages are a plus.
• Interest in working in a cross-functional and international environment.

Benefits

• An International, fresh and dynamic working environment
• Balance between work and personal life: Smart Working (Hybrid work model) and Time flexibility;
• Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Community
• Arts, sports and social events outside the office, thanks to our Guess Fun activities!
• Training & Development platform and paths
• Discount on our products both online and in stores