Marketing and Communications Manager leading campaigns, communications, and design for NHS charity brands. Ambitious role focusing on fundraising and stakeholder engagement in hybrid work environment.
Responsibilities
The purpose of this role is to manage great quality, high impact marketing, brand and communications to support our funding, fundraising and supporter goals liaising with a range of internal and external stakeholders.
To effectively project manage the marketing and communications outputs across one or more of our three charity brands: Guy’s & St Thomas’ Charity, Evelina London Children’s Charity and Guy’s Cancer Charity - amplifying our need for charitable funds and the impact of these for the patients, families and staff of Guy’s and St Thomas’s NHS Foundation Trust.
Project manage a number of marketing, design and communications activities from brief to evaluation that support the delivery of our ambitious ten year fundraising plan
Contribute to income generation in support of the fundraising objectives and fundraising targets
Contribute to increasing the number of supporters, increasing levels of awareness, reaching and engaging new audiences and existing audiences in fundraising and funding
To build excellent working relationships with Trust Communications team, Fundraising team and other key stakeholders by developing an in depth understanding of their work, working collaboratively, acting as a key point of contact within the Charity Marketing and Comms team, ensuring all communications and marketing activity support the Charity and Trust’s brand and reputation.
Champion the three Charity brands, acting as brand guardian, providing expert guidance and supporting fundraising colleagues, to ensure the brands and messaging are applied consistently across all activities.
Line manage one Marketing and Communications Officer and oversee matrix management one Senior Media Officer (employed by NHS Comms team) to ensure media activities align with charity goals and objectives.
Provide specialist support in developing opportunities involving celebrity engagement.
Requirements
Significant experience of planning, scheduling, delivery, and management of integrated marketing and communication campaigns to support a range of goals, including fundraising and engagement
Strong project management experience
Outstanding account management experience
Excellent line management experience
Excellent people skills with an ability to build strong relationships quickly with a range of stakeholders
Experience of developing audience-led propositions and campaigns, using qualitative/quantitative audience research and insight
Ability to balance competing priorities and successfully manage challenging situations, working collaboratively with a range of stakeholders
Excellent writing, communication and influencing skills
Ability to work in a fast-paced environment, managing multiple projects simultaneously
Experience of overseeing celebrity engagement
Experience of overseeing media and PR as part of wider communication campaigns
Proactive, can-do attitude
Experience of working in a complex matrix organisation
Desirable: Previous experience of working with an NHS Charity or Health, Children’s or Cancer charity
Desirable: Experience of managing a multiple brand portfolio
Benefits
Up to 12% employer pension contributions
Annual personal development budget
Annual health and wellbeing personal allowance
Enhanced maternity, paternity, and parental leave pay accessible without length of service requirements.
Health and wellbeing programme that offers optional free yearly health check-ups.
Support for healthy eating via fruit bowls and onsite lunch facilities.
Agile working, flexible hours, and supportive IT kit.
Shower facilities and bike lock area.
Generous annual leave (27 days + bank holidays)
Subsidies for glasses
Employee Assistance Programme
Job title
Marketing and Communications Manager – 12 Months FTC
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