Senior Group Planning Analyst supporting short and long - term financial planning for SmartestEnergy Limited. Preparing management information for stakeholders and driving financial insight and reporting improvements.
About the role
- Analista de Mídia Programática I no Grupo RBS. Atuação em campanhas de mídia programática e monetização de plataformas digitais.
Responsibilities
- Work alongside the consultancy Alright to accelerate programmatic media results;
- Monitor key quality and performance indicators for Grupo RBS inventory (viewability, occupancy and density), focusing on the GZH and ClicRBS sites, with the goal of improving profitability;
- Periodically review available ad formats, analyze performance and identify optimization opportunities;
- Support the sales team by providing information on available inventory, delivery forecasts and performance;
- Prepare and update weekly and biweekly revenue projections for the month;
- Assist the ops and development teams in identifying and resolving any issues related to Google Ad Manager;
- Extract and organize reports in Google Ad Manager to track results and conduct analyses;
- Implement new monetization partners in Google Ad Manager and keep the ads.txt file up to date;
- Continuously monitor RPM metrics on YouTube, implementing optimizations to improve monetization;
- Monitor and validate programmatic media billings executed by the team, supporting the Programmatic Media Assistant when needed.
Requirements
- Bachelor’s degree in Business Administration, Advertising, Marketing, Communications or a related field;
- Prior experience managing and operating programmatic media campaigns;
- Familiarity with programmatic media platforms and tools, such as Google Ad Manager or DV360;
- Knowledge of monetization for digital platforms, such as YouTube and Spotify;
- Analytical ability to monitor inventory and monetization KPIs (e.g., viewability, occupancy, density, RPM);
- Intermediate Excel skills for analysis, projections and reporting;
- Strong communication and interpersonal skills to collaborate with internal teams and external partners.
Benefits
- Relaxed, collaborative organizational environment
- Flexible work model (on-site, hybrid or remote)
- Opportunities for professional growth
- Involvement in disruptive projects with genuine social impact
- Diversity of skills and experiences
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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