Marketing Manager focusing on campaign management and content development for apo.com Group. Collaborating with stakeholders to enhance brand impact in the healthcare sector.
Responsibilities
You plan, coordinate and analyze marketing campaigns and communication concepts across various channels.
You design innovative content and formats for different customer touchpoints — creative, audience-appropriate and data-driven.
You ensure that messages, content and measures are consistent, clear and effective across all channels.
You monitor competitors, trends and market developments and derive relevant insights.
You coordinate internal interfaces and act as the central contact for external agencies and partners.
Requirements
Completed bachelor’s degree in a relevant field (e.g., Marketing, Communications, Media, Business); a master’s degree is a plus.
Several years of experience in marketing, ideally in a B2C environment.
Experience in pharma or healthcare is a plus; personal interest in the industry is also welcome.
Confident in planning, executing and evaluating campaigns; solid knowledge of online marketing.
You understand brand management, analyze trends and develop new ideas.
Creative, curious and solution-oriented — you think outside the box and enjoy trying new approaches.
Dynamic, hands-on, entrepreneurial mindset and team-oriented.
Independent, structured and reliable when working with multiple stakeholders.
Flexibility: You can work remotely and are willing to come to Markkleeberg occasionally for meetings.
Benefits
Safety First: A permanent employment contract
Flexibility: You can work remotely and are willing to come to Markkleeberg occasionally for meetings.
Good work pays off: A performance-based salary
Happy Holiday: 30 days of vacation per year
There is always something to learn: Training, workshops and side-by-side coaching — we support your development
Fit through leisure: JobRad cooperation and free access to our fitness room
Travel sustainably: Free use of our e-charging stations at the Markkleeberg site
Additional benefits: Excellent social benefits, including a subsidized in-house canteen, corporate benefits, free beverages (tea, coffee, soft drinks), employee discounts, modern equipment, and team and company events
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