Marketing Channel Specialist responsible for driving regional marketing performance for consumer electronics and gaming products. Collaborating with teams across Eastern Europe and executing innovative marketing strategies for product launches and promotions.
About the role
- Group Manager leading B2B paid acquisition marketing efforts at Superhuman. Overseeing strategy and execution across growth channels in a collaborative environment.
Responsibilities
- Own execution and performance of B2B paid acquisition campaigns, from strategy through day-to-day optimization.
- Build and maintain growth forecasts tied to Superhuman revenue targets, CAC, and efficiency goals.
- Partner cross-functionally with Demand Generation, Lifecycle, Sales, and Product Marketing to drive B2B revenue growth.
- Design and evolve a robust measurement framework that connects performance marketing to Commercial, EDU, and Enterprise revenue.
- Establish a structured pipeline for experimentation and innovation across B2B marketing channels.
- Lead the testing roadmap end to end—hypothesis development, experiment design, analysis, and scaling of learnings.
- Manage and mentor 1–2 channel specialists and contractors, providing coaching on both channel strategy and career development while remaining deeply engaged in execution.
- Lead performance strategy and execution across Paid Social, Display, and Video to drive B2B self-serve growth on desktop and mobile.
- Develop and own a unified, cross-channel roadmap that aligns incrementality-based testing, budgeting, and insights across channels, including Paid Search, 6sense, LinkedIn, Paid Social, Display, and YouTube.
- Partner with Data Science, Product, Engineering, Creative, and Product Marketing to improve attribution, reporting, experimentation, and creative effectiveness.
- Monitor and clearly communicate channel performance, surfacing opportunities, risks, and insights to leadership while driving toward LTV/CAC, CPA, and incrementality goals.
Requirements
- 8-10+ years of experience in digital or performance marketing, with deep expertise in B2B paid acquisition.
- Proven ability to connect creative, data, and channel strategy to measurable business outcomes (LTV/CAC, CPA, incrementality).
- Experience managing and developing a small team, including coaching, feedback, and performance management.
- Comfortable as a working manager—able to dive into platforms, diagnostics, and experiment design while owning long-term strategy.
- Strong analytical skills and a track record of data-driven decision-making; experience with SQL, experimentation frameworks, and incrementality testing is a plus.
- Hands-on experience with major performance platforms (LinkedIn, Google, Microsoft) and managing external partners, vendors, and creative agencies.
- Highly collaborative, with experience partnering across Creative, Product Marketing, Data Science, Product, and Engineering.
- A builder mindset: values experimentation, continuous improvement, and operating with rigor and urgency.
- Alignment with Superhuman’s MOVE statements and culture.
Benefits
- Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
- Disability and life insurance options
- 401(k) and RRSP matching
- Paid parental leave
- 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
- Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
- Annual professional development budget and opportunities
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