Marketing Manager executing digital marketing campaigns for Consumer Deposit Products. Integrating strategy and performance analysis to drive growth through digital channels.
About the role
- Digital Marketing Associate responsible for developing and executing marketing programs for GovExec’s clients. Focusing on strategic projects to grow brand awareness and audience reach.
Responsibilities
- Own, develop and enhance sponsorship marketing campaigns to meet strategic client goals
- Develop engaging audience marketing campaigns to increase brand awareness
- Assist Digital Managers in developing and enhancing digital acceleration products
- Contribute to strategic projects to help achieve company and department goals
- Analyze campaign delivery status through campaign completion
- Employ email best practices for send times, subject lines, list segmentation, and deliverability
- Analyze open rates and click-through rates to shape email distribution strategy
- Perform other duties as assigned
Requirements
- Bachelor’s degree in a related field
- 6 months to 2 years of experience in a related role
- Strong written and verbal communication skills
- Strong organizational skills
- Flexibility and interest to learn new skills, technologies, and industry trends
- Initiative to drive new ideas forward in the marketing industry
- Familiar with Microsoft Suite, Adobe Suite, and Google Suite
- Experience with HTML, Sailthru, or email marketing is a plus
- Experience with social media is a plus
Benefits
- Medical, dental, and vision insurance plans
- 401(k) retirement plan with company match
- Open time off policy
- Twelve weeks paid parental leave
- Supportive, collaborative teams
- Unique opportunity to help government officials from a private sector company
- Expansive learning and development opportunities
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