Marketing Liaison managing relationships with healthcare referral sources in a nurse - driven organization. Ensuring smooth transitions from hospital to home with a focus on patient care and satisfaction.
About the role
- Group Strategy Manager overseeing performance marketing analytics initiatives for GM Corporate Brands. Leading cross-functional teams and driving strategic marketing optimization with a focus on data-driven insights.
Responsibilities
- Lead and coordinate the Corporate Brands s quad s, serving as the single point of contact between the brands and MAS analytics teams.
- Oversee performance marketing analytics initiatives including campaign optimization, audience selection, site engagement analysis, and media performance measurement.
- Collaborate directly with Corporate Brand s leads to identify , prioritize, and execute high-impact analytics projects that drive marketing performance.
- Coordinate between strategists and scientists within the squad to ensure seamless project delivery and knowledge sharing.
- Lead analytics support for performance marketing stand-ups, providing strategic recommendations based on data-driven insights.
- Drive adoption of next best actions and advanced analytics methodologies across the Corporate Brands marketing organizations.
- Manage squad resource allocation and project prioritization to maximize impact and efficiency.
- Develop and maintain strong relationships with brand stakeholders, translating technical insights into actionable business strategies.
- Stay current on industry trends in performance marketing, media optimization, and marketing measurement to drive innovation within the squad.
Requirements
- 7+ years of experience in Marketing Analytics, Performance Marketing, or related strategic analytics roles.
- 2+ years of experience leading cross-functional teams in marketing measurement, media optimization, or audience strategy.
- Degree in Marketing, Data Science, Statistics, Business Analytics, or another quantitative field; advanced degree preferred.
- Strong expertise in performance marketing analytics, including media mix modeling, attribution analysis, audience segmentation, and campaign optimization.
- Proficiency in analytical tools and platforms such as Python, SQL, and data visualization tools.
- Experience with marketing technology platforms, media measurement tools, and performance marketing channels.
- Proven track record of managing complex analytics projects from concept to implementation with measurable business impact.
- Excellent communication and presentation skills, with ability to influence both technical teams and senior brand leadership.
- Strong business consulting skills with ability to frame strategic problems and develop data-driven solutions.
- Demonstrated experience in automotive marketing or consumer durables preferred.
- Ability to work in fast-paced environment while maintaining attention to detail and quality standards.
Benefits
- GM offers a variety of health and wellbeing benefit programs.
- Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
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