Product Manager developing and executing brand strategies for rare disease treatments through KOL engagement and market analysis in Japan. Collaborating on campaigns to promote early treatment importance.
About the role
- Principal Product Manager in MarTech improving ecommerce personalization and experiences for Gen Digital. Partnering with engineering and analytics teams to drive revenue growth.
Responsibilities
- Identify opportunities to personalize the ecommerce shopping experience, particularly the content and storytelling, relevance based on what we know about our customers
- Improve the integration with our customer systems of record - which are evolving - with a new CDP and analytics stack
- Evaluate and improve our CMS implementation (AEM / AEM Cloud) to facilitate speed of experimentation and productionalization of experiments
- Partner with engineering, data and analytics, architecture to improve how we can determine and drive site personalization and experimentation
- Drive experiments and a learning agenda, contributing to revenue growth via a more relevant and compelling site
- Integrate effectively with traffic generation channels - including paid search, social and SEO
- Effectively leverage AI - in how you efficiently manage your product and in bringing AI-driven experiences into the product
Requirements
- Bachelor of Computer Science, Engineering or related field.
- You have a minimum of 5 years of experience.
- A very strong product manager, with a track record of driving measurable outcomes, developing new features and experiments
- You have rigorously prioritized possible enhancements, selecting those that will have the biggest impact to customer engagement and conversion; strong business acumen & quantitative skills guide your decision making
- You have built personalization features at scale - i.e. on an ecommerce site with >$100M in annual revenue
- You are curious about the evolution of the MarTech space - staying current on industry trends, developments, competitors
- The ideal candidate has experience with every facet of a modern MarTech stack: identity, CDP, CMS, channel integration (email, paid, social, agentic commerce)
- You model collaboration and partnership - especially with your data and engineering partners.
Benefits
- 401(k) match
- health insurance options
- disability coverage
- life insurance
- unlimited paid time off
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