Data Expert at BBVA ensuring data availability and quality for AI - driven projects. Leading data initiatives in Commercial, CIB & Sustainability sectors.
About the role
- Director of AI Innovation leading AI strategy for Global Marketing at Gen. Driving initiatives and partnerships to enhance marketing effectiveness and efficiency.
Responsibilities
- define and drive AI strategy and program roadmap for Global Marketing
- partner with teams to ensure AI initiatives are designed to deliver measurable business impact
- identify, pilot, and validate AI use cases across the marketing lifecycle
- define clear success metrics that demonstrate AI’s role in marketing
Requirements
- 10+ years of experience across marketing
- significant experience leading AI-powered initiatives in marketing
- formal education in marketing, business, data/technology, or related field, or equivalent experience
- familiarity with marketing-specific AI tools and platforms
Benefits
- 401(k) match
- health insurance options
- disability coverage
- life insurance
- unlimited paid time off
- performance-based bonus
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