Senior Therapeutic Area Specialist at BMS driving demand for cardiovascular medicines with engaging HCPs. Focuses on delivering a differentiated Customer Experience and maintaining strong professional relationships.
About the role
- Senior Associate managing community engagement strategies for brands at GALE. Engaging on social media and translating cultural insights into brand communication.
Responsibilities
- 50/50 proactive and reactive engagement, you’ll be identifying and actioning on real time trends and opportunities for our brands to engage with by keeping a pulse on culture.
- Responsible for maintaining the voice of our clients on social
- Tracking performance and surfacing insights that connect engagement activity to brand perception, follower quality, and overall channel health
- Building repeatable systems: playbooks, response libraries, interaction guidelines, and internal education that allow the brand to scale consistent behavior across teams and markets
- Designing and implementing community engagement strategies that go beyond day-to-day commenting, including social listening protocols, conversation frameworks, and escalation flows
- Developing proactive community programming, including UGC initiatives, audience engagement plans, and surprise-and-delight tactics
- Working alongside our social media, creative, project management and account teams to ensure overall processes are smooth.
Requirements
- Deep understanding of social media platforms including (but not limited to) Instagram, Facebook, and Tik Tok
- A sharp writer who can quickly adapt voice and tone while maintaining clarity and consistency
- Experienced in community management or social media management for a large brand
- Able to work independently, but communicative and team-oriented
- Must be able to check social media platforms over the weekends and respond to emergency situations if needed
- Proven success working in fast-paced environments
- Analytical thinker able to interpret engagement patterns and translate into learnings for weekly, monthly and quarterly reporting
- Familiar with tools such as Sprout, Sprinklr, Sprout social and native platform backends
- Must be comfortable communicating (written and verbal) in both English and Spanish
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
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