Communications professional at Hewlett Packard Enterprise simplifying complex ideas and driving strategic internal narratives. Engage teams through multi - channel communications and support storytelling efforts.
About the role
- Marketing Communications Manager at Fortum focusing on digital-first communications and engaging B2B customers in Sweden. Leading content creation and integrated campaigns for marketing initiatives.
Responsibilities
- Define and execute the marketing and communications strategy for prioritized B2B customer segments.
- Setting clear objectives and core messaging, and implementing multi-channel campaigns that leverage the strengths of each channel.
- Create and manage high-quality content in Swedish and English, including thought leadership, articles, whitepapers, videos, infographics, and social media content.
- Develop and run integrated campaigns, using Account-Based Marketing where relevant, ensuring messaging is tailored to specific audiences.
- Localize and adapt regional content and lead the planning of local events, webinars, and other initiatives to the Swedish market
- Leverage marketing tools for continuous improvement by using our CRM, marketing automation platforms, CMS (preferably Drupal), Adobe Creative Suite, video editing software and social media analytics to personalise communication, track engagement KPIs, and continuously improve performance through insights and AI.
Requirements
- Exceptional storytelling and writing skills in both Swedish and English
- Hands-on experience creating digital content in multiple formats (e.g. video, visuals, written)
- High proficiency with modern marketing and design tools such as Adobe Creative Suite, video editing software, CMS systems and marketing automation platforms
- Ability to adopt new digital tools to bring ideas to life and optimize campaigns
- Strong understanding of digital channels – social media, web, email, events – and how to adapt messaging for each
- Solid background in B2B marketing communications (~3–5 years of experience expected, but skills and creativity matter most)
- Experience in the energy or industrial sector and familiarity with enterprise buyer journeys or account-based marketing is a plus
- Strong stakeholder management and collaboration skills in a cross-functional, international setting
- Self-driven, organized, and comfortable managing multiple projects
- Complete fluency and confidence in spoken and written Swedish and English
Benefits
- Comprehensive benefits
- Flexible working hours
- Hybrid work model
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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