Retail Sales & Trade Marketing Intern supporting the development and execution of retail strategies in Italy. Hands-on experience in trade marketing and retail performance analysis with Fler's innovative beauty tech brand.
Responsibilities
Support the management of existing retail accounts, including order follow-ups, documentation management, and operational check-ins
Assist in day-to-day communication with retail partners to ensure smooth coordination of merchandising and promotional activities
Support the planning, execution, and monitoring of trade marketing initiatives across different retail channels
Coordinate in-store promotional activities, GWP, tester and POS materials
Conduct in-store visits to assess product placement, visibility, merchandising compliance, collect qualitative feedback from stores and train sales staff
Prepare monthly reports, including sell-in/sell-out analysis and insights on retail performance
Collect, organize, and maintain retail-related documentation and reports (accounts, promotions, materials)
Monitor market trends, competitor activities, and consumer preferences, leveraging data-driven insights to enhance Fler’s retail and distribution strategies
Requirements
Ongoing Bachelor's or Master's degree in Economics, Marketing, Management, or related fields, eligible for a curricular internship through University
Strong interest in retail sales, trade marketing, and the beauty/consumer goods industry
Solid knowledge of Excel / Google Sheets; familiarity with Notion is a plus
Strong analytical mindset with confidence working with numbers, reports, and spreadsheets
Excellent organizational skills and attention to detail
Proactive, hands-on attitude and willingness to learn in a fast-paced environment
A hands-on self-starter who is comfortable with fast turnarounds and tight timelines
An advocate and ambassador for Fler’s core values
Benefits
Our philosophy is simple: we dream big, move fast, and enhance each other's talents.
In this role you will: Learn how retail accounts are managed from an operational and strategic perspective
Gain hands-on experience in trade marketing planning, execution, and in-store activation
Understand how sell-in and sell-out data are analyzed and used to drive commercial decisions
Work closely with our Key Account Manager on real retail projects and account development
Collaborate with marketing and operations teams to bring retail strategies to life
Grow in a fast-growing beauty brand where your work has a direct impact on retail performance
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