Regional Sales Director for Abbott's Structural Interventions focusing on heart disease treatments in Texas. Responsible for sales strategy, team management, and achieving revenue goals.
About the role
- Marketing Analyst executing digital messaging campaigns via WhatsApp, email, and SMS at Febracis. Responsible for operating Salesforce Marketing Cloud and analyzing campaign performance.
Responsibilities
- Execute messaging campaigns via WhatsApp, email and SMS, ensuring quality and accuracy;
- Operate Salesforce Marketing Cloud, especially the Email Studio, Mobile Studio and Journey Builder modules;
- Perform audience segmentation, configure automated journeys and personalize messages;
- Monitor campaign performance (delivery rate, opens, clicks, replies and opt-outs), with special focus on WhatsApp;
- Ensure all communications comply with LGPD (Brazilian General Data Protection Law) and privacy regulations;
- Create performance reports and support data analysis to provide recommendations for improvement;
- Collaborate with CRM, Marketing, Customer Service and Technology teams to execute initiatives;
- Support the documentation of processes and best practices for the WhatsApp channel.
Requirements
- Bachelor’s degree completed or in progress in Marketing, Communications, Business Administration, Technology or related fields.
- Practical experience in digital communication campaigns, especially WhatsApp Business and email marketing;
- Experience with marketing automation tools (preferably Salesforce / Marketing Cloud);
- Knowledge of messaging strategies, best practices for sends and performance analysis;
- WhatsApp Business API (via integrated platforms);
- Salesforce Marketing Cloud: Email Studio, Mobile Studio, Automation Studio, Journey Builder;
- Basic HTML for emails – desirable;
- Intermediate Excel or Google Sheets (data handling and simple merging of datasets);
- Data visualization tools (Power BI, Tableau, etc.) – desirable.
- Organized and detail-oriented;
- Curious and eager to learn about technology and data;
- Proactive and autonomous in executing processes;
- Good communication and teamwork skills.
Benefits
- Meal/Food Voucher (VR/VA)
- Transportation Voucher (VT)
- Health Insurance
- Dental Insurance
- Life Insurance
- GymPass
- TotalPass
- SESC
- Childcare Assistance
- StarBem
- Paid vacation after 12 months of employment
- StarBem
- TotalPass
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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