Marketing Coordinator at Farmarin focusing on strategies for hospital and hemodialysis markets. Requires strong analytical and organizational skills for effective marketing execution.
Responsibilities
Plan, develop and execute marketing strategies for the hospital and hemodialysis markets, interfacing with other categories where applicable.
Support sales planning and track results, contributing to business growth.
Analyze the market, competitors, customers and opportunities, proposing actions to increase market share, customer loyalty and recovery.
Execute tactical marketing activities such as congresses, events, technical trainings, client meetings and development of promotional materials.
Collaborate with the new business team, forecasting sales for product launches, setting prices and identifying new portfolio needs.
Manage the marketing budget for the area, ensuring efficient use of resources.
Monitor performance indicators and support analysis of marketing campaign results.
Work close to the market, with field presence, understanding customer needs and supporting the sales force.
Work in an integrated manner with internal departments, contributing to alignment and execution of strategies.
Requirements
University degree.
Experience in pharmaceutical marketing.
Desirable experience and knowledge of the hospital environment, its stakeholders and market dynamics.
Analytical and organized profile, with business acumen and results orientation.
Experience in planning and executing marketing activities.
Availability to work in the field and attend events.
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