Content Strategist Assistant at Betclic improving user experience through impactful content and collaboration with product teams. Engaging in content strategy, localization, and AI - driven initiatives in a hybrid role.
About the role
- Digital Content Strategist leading content strategy for Fannie Mae, a major player in housing finance. Overseeing content governance and optimization across digital channels.
Responsibilities
- Lead digital content strategy, planning, writing, and refinement across websites, email, and other channels.
- Partner with SEO and analytics teams to establish content hierarchy and develop the enterprise’s new content strategy.
- Write and optimize compelling content in the brand voice; evaluate existing content to identify gaps improvement opportunities.
- Train marketers on writing for digital channels, internal AI search, SEO/AEO/GEO/SEM, accessibility, channel conventions, and metadata/tagging best practices.
- Serve as the liaison between marketing, product, brand, UX, and IT for cross-channel digital content initiatives.
- Develop and govern content workflows within content management/web content management systems (CMS/WCM) and other content activation systems (e.g., marketing automation, website).
- Audit digital content experiences to improve engagement, discoverability, and conversion.
- Collaborate with digital teams to test and optimize content across channels and journeys.
- Build and maintain metadata models and tagging frameworks across all content types.
- Publish, update, and manage content across CMS/WCM, DAM, and marketing automation platforms.
Requirements
- 4 years of professional experience in digital content strategy, content creation, and technical writing
- Bachelor’s degree
- Exceptional written and verbal communication skills with a strong writing portfolio showcasing content for technical and non-technical audiences
- Proven expertise writing for AI products, such as chatbots, virtual assistants, or other conversational interfaces
- Demonstrated expertise creating/organizing/tagging content for SEO/AEO/GEO crawlers
- Experience conducting website content audits, inventories, and taxonomy/metadata development
- Familiarity with digital accessibility standards and content management systems
- Strong analytical, project management, and collaboration skills, with the ability to manage multiple priorities in fast-paced, cross-functional environments.
Benefits
- Health insurance
- Life insurance
- Flexible work arrangements
- Professional development opportunities
- Bonuses
- Stock options
- Equipment allowances
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