Director of Corporate Communications at Rakuten International translating complex narratives in performance marketing. Collaborating with senior leaders and media relations in digital advertising landscape.
About the role
- Performance Marketing Manager developing and implementing digital marketing strategies for Explorer Hotels. Responsible for online campaigns, budget management, and team collaboration.
Responsibilities
- Development, management and implementation of targeted online campaigns (SEA, Display, etc.).
- Budget responsibility and performance optimization across the entire customer journey.
- Target audience analysis, keyword research and creation of compelling ad copy.
- Execution of A/B tests and continuous landing page optimization.
- Tracking, reporting and data-driven recommendations.
- Collaboration with internal teams, external partners and regional stakeholders.
- Active involvement in cross-functional marketing processes.
Requirements
- Degree or vocational training in Marketing / Communications / Tourism or a related field.
- Relevant professional experience in performance marketing; agency background is a plus.
- Confident use of Google Ads, Google Analytics, CMS and web analytics tools.
- Creativity, strong copywriting skills and a good sense for target audiences, combined with a data-driven mindset.
- Excellent German and English skills, both written and spoken.
- Self-reliance, team spirit and enthusiasm for tourism.
- Willingness to actively engage with our destinations.
Benefits
- Permanent employment and job security in one of Germany’s most beautiful regions.
- Flexible working hours and a team that supports your personal growth.
- Start each day with our complimentary, generous breakfast buffet.
- We invest in your personal and professional development.
- Use our on-site fitness room to keep body and mind fit.
- Enjoy holiday pay and a Christmas bonus as recognition of your work.
- Look forward to events, shared adventures and a genuine team spirit.
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