Community Manager responsible for engaging and moderating client social media platforms for GoSpooky. Crafting witty responses and nurturing online communities across various platforms.
EI
Hybrid Marketing Manager, Community – Experience
Posted 2 months ago
About the role
- Marketing Manager focusing on community engagement and event coordination at Exploding Kittens. Responsible for creating both digital and in-person experiences to connect with gamers.
Responsibilities
- Collaborate seamlessly with the Community Operations Manager and Associate Director of Marketing to ensure a consistent brand experience across all activations and touchpoints
- Strategize, coordinate, and execute IRL activations including festivals, conventions, hobby store game nights, seasonal retailer activations, in-store and pop-up demos
- Plan and execute activations at non-traditional venues: college campuses, breweries, bookstores, coffee shops, family entertainment centers
- Run grassroots marketing, sampling, and outreach programs to reach 'people who love games' beyond traditional gaming audiences
- Support retail partners (Target, Walmart) with in-store demos and seasonal activations
- Execute hobby store marketing partnerships: game nights, sampling events, giveaways, and special promotions
- Attend and activate at conventions and gaming events
- Develop KPIs and frameworks for what success looks like across field activations
- Act as the friendly, energetic external face of the EK marketing team at every activation, ensuring we leave a lasting positive impression.
- Own Instagram Broadcast channel and other social media community channels
- Identify and evaluate emerging community platforms and channels; pilot new opportunities that align with audience behavior and brand goals
- Help shape and execute TikTok Shop affiliate and community strategy in partnership with Sales and Marketing
- Gather customer insights from field touchpoints and all activations to inform broader marketing strategy
- Support product launches with experiential components
- Manage post-event follow-up and reporting including internal and external budgets, lead reporting, thank-you emails, ROI analysis and performance summaries
Requirements
- 4-6 years of marketing, community management, or event coordination experience (or equivalent hustle in volunteer/grassroots work)
- Strong people skills (you can strike up a conversation with anyone)
- Experience planning and running events, from small meetups to large-scale activations
- Comfortable traveling, working nights/weekends as needed for events
- A passion for games and a willingness to learn the EK brand inside and out
- Highly organized with the ability to juggle multiple events and outreach efforts at once
- Strong knowledge of social media and ability to activate content and digital communities
- Experience working with hobby/game stores or in the tabletop gaming industry
- Existing network within the board game, hobby store, or events scene
- Openness to travel and be on site for activations
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