Senior Product Marketing Manager leading product marketing efforts for a B2B procurement platform. Responsible for product launches, messaging, and go - to - market strategies.
About the role
- Product Marketing Manager enhancing messaging for Passage Health’s innovative autism care solutions. Collaborating with sales and marketing to ensure clear positioning and support for product launches.
Responsibilities
- Own and evolve our positioning and messaging, ensuring our value is clear, differentiated, and resonates with the buyers we care about.
- Turn messaging into sales-ready materials, including pitch decks, one-pagers, proof points, and enablement tools that help deals move faster.
- Partner closely with sales and marketing to ensure our messaging shows up consistently across outbound, campaigns, website, and customer conversations.
- Continuously refine our story based on feedback, using customer conversations, win/loss insights, and market signals to keep messaging current.
- Frame our product clearly against alternatives, helping sales confidently explain when and why we’re the best choice.
- Support product launches over time, ensuring new products or major capabilities are clearly positioned and easy for sales and customers to understand.
Requirements
- 5+ years of experience as a Product Marketing Manager, ideally at early-stage B2B SaaS companies where you had real ownership.
- Experience crafting the messaging & value proposition of a complex technology product, and refining overtime.
- A proven ability to work closely with sales, creating decks and materials that actually move the dial.
- Experience supporting product launches or major product updates, with a focus on clarity and sales readiness.
- Excellent communicator, comfort talking to customers and prospects, and using what you hear to sharpen messaging & positioning.
- Strong judgement and collaboration skills, enabling you to influence cross-functional teams and deliver lasting results.
- Bias toward action and ownership - able to drive your own work, make decisions, and execute with little direction.
- Resilient and proactive, thriving on complex challenges in fast-paced, unstructured environments.
- A personal connection to autism or autism care is a plus.
Benefits
- Competitive salary and equity compensation
- Healthcare, dental, and vision benefits
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