Customer Segment Product Manager at Caterpillar developing customer segment strategies and engaging stakeholders. Requires collaboration with product teams and understanding of construction technology.
About the role
- Product Manager for Exclusive Networks driving market analysis, product strategy, and execution across teams. Ensuring successful product lifecycle and differentiation in a competitive landscape.
Responsibilities
- Drive the product and business-planning process across cross-functional teams of the company
- Analyze consumer needs, current market trends, and potential partnerships
- Assess current competitor offerings, seeking opportunities for differentiation
- Analyze product requirements and develop appropriate programs to ensure they’re successful
- Develop, implement, and maintain production timelines across multiple departments
- Appraise new product ideas and strategize appropriate to-market plans
- Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
- Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
- Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans
- Develop product positioning and messaging that differentiates Exclusive Networks and its features across primary market segments.
Requirements
- Degree/Diploma in Sales & Marketing, Business Administration, or an equivalent
- Relevant experience with resellers would be an added advantage
- Proven track record in achieving and often exceeding sales targets
- Experience in ensuring sales forecast accuracy and operational excellence
- Excellent networking abilities with strong communication and interpersonal skills
- Highly motivated, results-oriented, resourceful, with a lot of initiative
Benefits
- HMO
- Paid Leaves (Annual, Sick, Birthday, Well-being, Paternity/Maternity/Solo Parent)
- Variable Pay Eligibility
- Employee Assistance Program
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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