Customer Segment Product Manager at Caterpillar developing customer segment strategies and engaging stakeholders. Requires collaboration with product teams and understanding of construction technology.
About the role
- Product Manager driving Commerce Media initiatives for SAS, enhancing inflight advertising experiences using Starlink. Collaborating cross-functionally to unlock new revenue streams in a fast-paced environment.
Responsibilities
- Own and prioritize the roadmap and backlog, and ensure ongoing delivery of key initiatives.
- Lead development of Starlink-based inflight advertising, from setup to scaled use.
- Improve how inventory is used and how ads are targeted and delivered across digital and inflight channels.
- Work with pricing and ad formats to support revenue growth across platforms.
- Manage the ad tech setup, including inventory, targeting, and workflows across teams and Ad Ops.
- Define KPIs, follow up on performance, and use data to make improvements.
- Lead testing and QA of new features to ensure stable and reliable releases.
- Support internal teams with clear documentation and ways of working.
- Identify and implement improvements that increase efficiency and commercial output.
Requirements
- Experience within commerce media, ad-tech, or digital advertising, with a strong focus on monetization and data-driven products.
- Experience in a product role (e.g. Product Manager, Product Owner, or similar), ideally in a data- or revenue-driven environment.
- Strong analytical skills with experience defining KPIs, tracking performance, and driving decisions based on data.
- A solid understanding of digital advertising, including inventory, targeting, and campaign delivery.
- Experience translating business needs into product requirements, user stories, and roadmaps.
- Strong collaboration skills and experience working with cross-functional teams such as Tech, Analytics, and Commercial stakeholders.
- Experience with analytics tools such as GA4, Looker, or similar.
- Hands-on experience with ad tech platforms such as ad servers, SSPs, DSPs, or retail media platforms.
Benefits
- Travel Perks: Enjoy discounted travel opportunities around the world with SAS.
- Health & Wellness: Access to health and wellness benefits, including a newly renovated gym with complimentary classes such as CrossFit and yoga.
- Discounts: Receive discounts from a wide range of brands, as well as on transportation to and from airports, airport shops, hotels, and car rentals.
- Work Environment: Our office location in Frösundavik (Stockholm) offers a vibrant workspace with a restaurant, café, and easy access to outdoor activities in Hagaparken and Brunnsviken. Engage in running, tennis, outdoor gym sessions, kayaking, and stand-up paddling with equipment available free of charge.
- Convenient Commute: Benefit from a non-stop bus service connecting our office to Solna station, and commuter trains, alongside a network of cycle paths.
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