Senior Digital Marketing Solutions Strategist leading strategic initiatives for clients in data, technology, and marketing. Driving growth and modernization of marketing capabilities for enterprise organizations.
About the role
- Digital Marketing Manager overseeing digital marketing strategy for Vision AI solutions in retail. Executing multi-channel campaigns and establishing client outreach programs.
Responsibilities
- Develop and execute the company’s digital marketing strategy, spanning paid, owned, and earned channels, to build awareness, engagement, and qualified pipeline with key accounts.
- Lead and deliver multi-channel campaigns across paid search, paid social, SEO, email, content marketing, and digital events.
- Design and manage an always-on client outreach program, maintaining consistent digital touchpoints that promote our brand, showcase services, and deepen relationships with customers and prospects.
- Establish and manage marketing automation workflows - including lead scoring, segmentation, and nurture journeys - ensuring smooth integration with CRM and sales processes.
- Oversee website management and performance, ensuring strong SEO visibility, compelling content, and effective conversion paths.
- Create and coordinate digital content (blogs, case studies, landing pages, social posts, video, and event materials) in collaboration with the wider marketing and product teams.
- Monitor campaign performance and KPIs, using analytics tools to assess ROI, report outcomes, and continuously improve effectiveness.
- Manage and optimise budgets across digital channels to achieve maximum impact.
- Coordinate with external vendors, platforms, and agencies to execute campaigns and implement tools where needed.
- Stay current with digital trends and technologies, bringing new ideas and best practices to evolve the company’s marketing approach.
Requirements
- Proven experience (5-7 years) in digital marketing within a SaaS or B2B technology environment, ideally within the retail or retail technology sector.
- Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, or similar).
- Strong understanding of account-centric and always-on marketing tactics focused on relationship building and pipeline growth.
- Demonstrated ability to plan and execute end-to-end digital campaigns across paid, organic, and owned channels.
- Experience managing web content, analytics, and SEO tools (e.g., Google Analytics).
- Excellent communication and collaboration skills, with the ability to work cross-functionally in a small, agile team.
- A data-driven, proactive, and creative approach to problem-solving and campaign optimisation.
Benefits
- A safe, inclusive workplace
- Opportunities to grow careers
- Commitment to diversity and inclusion
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Intern in Digital Marketing & Sales Consulting at Digital Trendteam, supporting client training and workshops in a hybrid environment. Join a youthful team to innovate marketing strategies.
Online Marketing Trainee working in hybrid setting, focusing on SEA and Paid Social Media optimization for international clients. Engaging in training and collaborative projects within a global marketing agency.
Senior Digital Marketing Specialist managing growth Paid Social strategies at Deliveroo for their product lines and campaigns. Collaborating with Creative, Data Science, and Marketing Technology teams.
Social Media Specialist driving social engagement and growth via Ford Australia's platforms. Collaborating with the marketing team and reporting to the Social Media Manager in a hybrid role.
Digital Marketing Co - op Student creating engaging content for WildPlay's marketing efforts. Collaborating with a passionate team to produce videos, graphics, and social media engagement in a hybrid role.
Internship in Online Marketing and Community Management at Meet5, supporting content projects and community development. Engaging with team ideas and responsibilities from day one.
Intern supporting diverse online marketing and e - commerce tasks at Shopwise. Developing strategies, creating content, and learning about SEO and e - commerce.
Digital Marketing Coordinator at Level Ground Coffee Roasters overseeing product listings and Amazon Vendor management. Engaging in digital marketing efforts to enhance sales and brand presence.
Online Marketing Manager responsible for enhancing community engagement and brand communication. Collaborates with the marketing team to develop impactful content and manage social media channels.