Content Operations Strategy Manager shaping operational strategy and initiatives at CNN. Collaborating across teams to improve workflows and deliver performance outcomes.
About the role
- Marketing working student creating social media and campaign content for a PropTech startup. Supporting marketing team with creative strategies and customer journey enhancement.
Responsibilities
- You create and schedule content for social media (primarily Reels, Stories, visuals) — targeted along the customer journey
- You design visuals for advertising campaigns (e.g., Meta, LinkedIn) with a focus on our target audience: property management companies
- You create and maintain content and copy on our WordPress website (Elementor) and optimize it for structure & conversion
- You support the optimization of existing marketing materials (e.g., presentations, brochures)
- You contribute to the conception and implementation of holistic marketing campaigns
- You develop new content ideas, bring creative impulses — and think in terms of stories, target groups and touchpoints
- You edit videos for social media (e.g., Reels, testimonials, behind-the-scenes)
- You enjoy working with AI-powered tools and bring ideas on how we can use AI even more smartly in marketing
- And if you’d like: you’re welcome to appear in front of the camera for video content — e.g., behind-the-scenes, Reels, personal insights.
Requirements
- You are currently enrolled in a master’s program, e.g., Marketing, Media Design, Communication Design, Digital Media, Communications or Business
- You already have practical experience in digital marketing — e.g., through internships, freelance projects or agency experience
- You understand the logic of the customer journey — and know how to structure content to drive people to take action
- You are confident using tools such as Canva, Adobe (Creative Cloud), CapCut, WordPress and Elementor
- You have a strong sense for social media formats, visual storytelling and audience communication
- Ideally you live within a maximum radius of 100 km around Stuttgart — for occasional content shoots or on-site projects
- You are confident enough to appear on camera — and willing to make your own ideas visible
- You are interested in new technologies and AI applications in marketing — and enjoy testing new approaches
- You work in a structured, proactive way and really want to make an impact within the team
Benefits
- 100% remote work with occasional meetings/shoots in the Stuttgart region
- Creative freedom & responsibility from day one
- Prospect of a permanent position after graduation
- Access to Wellpass — nationwide access in Germany to fitness, wellness & sports offers
- Collaboration at eye level in a dynamic, appreciative team
- A stable, owner-managed company with a clear long-term vision in the PropTech sector
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