Intern in Social Media Marketing at innovative recruiting technology startup. Collaborating with a small team to enhance brand visibility and community engagement.
EA
Hybrid Marketing Specialist II – Pro Marketing Comfort, Water
Posted 6 days ago
About the role
- Marketing Specialist II assisting in marketing programs driving growth for HVAC & Plumbing Pros. Responsible for planning and executing co-marketing initiatives and communications with Pros.
Responsibilities
- Assist in the development and implementation of marketing strategies aligned with company and HVAC/Plumbing Pro objectives
- Work closely with sales teams to identify high-impact marketing opportunities targeting key HVAC and Plumbing Pros
- Support go-to-market plans for new product launches and HVAC/Plumbing Pro onboarding
- Assist in the planning and execution of co-branded marketing campaigns with HVAC/Plumbing Pros (email, digital ads, webinars, content syndication, events)
- Create and distribute marketing assets tailored for the HVAC/Plumbing Pro ecosystem (sales decks, case studies, email templates, landing pages)
- Assist in the development of HVAC/Plumbing Pro training materials, toolkits, and communications that help Pros effectively market and sell our products
- Facilitate onboarding and ongoing engagement for new and existing HVAC/Plumbing Pros
- Track and analyze the effectiveness of HVAC/Plumbing Pro campaigns and programs using CRM and marketing automation platforms
- Report on KPIs such as lead generation, pipeline influence, ROI, and HVAC/Plumbing Pro engagement
- Work closely with internal teams including sales, product marketing, content, and operations to align efforts and messaging
- Serve as the marketing liaison for HVAC and Plumbing Pro relationships, ensuring consistent messaging and brand standards
Requirements
- 2+ years of experience in marketing, HVAC/Plumbing Pro marketing, or B2B demand generation
- Proficiency with CRM and marketing tools (e.g., Salesforce, HubSpot, Marketo, or similar)
Benefits
- Resideo provides comprehensive benefits, including life and health insurance
- life assistance program
- accidental death and dismemberment insurance
- disability insurance
- 401k Plan
- vacation & holidays
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