Industrial Water Project Manager handling growth and technical execution in the US water sector. Working with a diverse team to drive community change through innovative water solutions.
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Hybrid Senior Director, First-Party Data – Addressability
Posted last month
About the role
- Lead the Data and Addressability business at Equativ, focusing on monetizing first-party data. Collaborate with teams to drive commercial growth and operational excellence.
Responsibilities
- Partner with Product, Strategy, and Commercial teams as the customer and commercial engine for the Data and Addressability business.
- Actively lead high-value initiatives to monetize first-party data within the Equativ SSP.
- Provide hands-on leadership to refine the first-party data monetization roadmap and deliver key, high-value customer projects.
- Drive engagement with Commercial and Solutions teams, and with end customers, to deliver cross-functional projects.
- Collaborate with Product Marketing to develop the go-to-market strategy for driving revenue through Alternative IDs, Clean Rooms, and Contextual signals.
- Ensure operational excellence while managing vendor onboarding and optimizing internal workflows.
Requirements
- Deep AdTech taxonomy: Fluency in the difference between deterministic data (logins/hashed emails) and probabilistic data (modeling based on behavior).
- Clean Room & CDP knowledge: Technical understanding of how Customer Data Platforms (CDPs like mParticle, Segment) and Clean Rooms (e.g., InfoSum) integrate with an SSP.
- Strong understanding of major identity solutions: Expert knowledge of UID2.0 (The Trade Desk), RampID (LiveRamp), ID5, Panorama ID (Lotame).
- Up-to-date knowledge of changing privacy factors (Topics API, Protected Audience API) and how they impact buy- and sell-side operations.
Benefits
- Flexible working environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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