Paid Search Marketing Manager at PlanetArt optimizing and growing campaigns on Google Ads and Microsoft Ads. Working in a hybrid model and collaborating with teams to maximize return on ad spend.
About the role
- Paid Media Lead overseeing and optimizing paid advertising for a music industry disruptor. Managing agencies and driving user acquisition and revenue growth in on-demand vinyl records.
Responsibilities
- Manage external agencies, including oversight of day-to-day ad execution, performance reporting, and alignment with business goals to ensure efficient and effective campaign delivery.
- Lead creative content briefing processes and build/maintain a network of creative partners to produce high-performing ad assets tailored to various channels.
- Collaborate with internal teams (e.g., design, product, etc.) to create and optimise channel-specific landing pages that enhance ad performance and user conversion.
- Oversee budget pacing, allocation, and management across paid channels, ensuring spend aligns with ROI targets and adapts to real-time performance data.
- Conduct in-depth data analysis on campaign metrics (e.g.,CPC, CPA, ROAS, CTR, conversions) to derive insights and inform strategic decisions.
- Identify and test new paid media platforms, ad formats, and tactics to expand reach and drive innovation in user acquisition.
- Optimise campaigns based on results, A/B testing, audience segmentation, and evolving business needs to maximise efficiency and revenue impact.
- Handle community management aspects of paid ads, including monitoring interactions, responding to comments/queries, and leveraging user feedback to refine targeting and messaging.
- Take full responsibility for ad delivery, ensuring campaigns meet or exceed set benchmarks for key performance indicators like lead generation, cost per acquisition, and overall return on ad spend.
Requirements
- 5+ years of experience in paid media management, preferably in e-commerce, on-demand platforms, or high-growth digital environments with direct revenue accountability.
- Proven expertise in managing paid channels such as Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, or similar; experience with agency partnerships is essential.
- Strong analytical skills with proficiency in tools like Google Analytics, Excel, SQL, Looker, or equivalent for data visualisation and performance tracking.
- Demonstrated success in scaling paid media campaigns, optimising for benchmarks, and driving measurable growth in leads, conversions, and ROI.
- Experience with creative briefing, A/B testing, audience targeting, and multi-channel optimisation in fast-paced settings.
- Familiarity with landing page development best practices and tools
- Excellent project management, communication, and stakeholder collaboration skills, with the ability to influence cross-functional teams.
- Knowledge of community management in paid social contexts and compliance with ad regulations (e.g., GDPR, platform policies).
Benefits
- **What We Offer:****
- **Industry-Leading Salary Package:** Enjoy a highly competitive salary package that rewards your expertise and hard work.
- ** Flexible time off:** 25 days of paid holiday, a paid birthday off, and remote-friendly working.
- **Comprehensive Pension Scheme:** Secure your future with our robust pension scheme.
- **Cutting-Edge Tech Office Environment:** Work in a modern, tech-driven office environment equipped with the latest tools and technology.
- **Medical Insurance: **Protect yourself with our comprehensive medical insurance plan.
- **Work Location: **
- Enjoy a hybrid work model with the flexibility to work from home, while spending at least 2 days a week in our vibrant London, King's Cross office.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
Director of Corporate Communications at Rakuten International translating complex narratives in performance marketing. Collaborating with senior leaders and media relations in digital advertising landscape.
Senior Performance Marketing Specialist managing paid campaigns for data and AI training company StackFuel. Focus on lead generation via performance marketing channels and collaboration with various teams.
Paid Media Specialist developing audience strategies and optimizing campaigns for Adsmurai based in Barcelona. Collaborating with partners to enhance ad performance across platforms and providing strategic insights.
Performance Marketing Manager responsible for scaling digital lead generation in the DACH market. Overseeing performance funnel from paid campaigns to reporting with measurable impact.
Performance Marketing Manager managing Amazon advertising campaigns for ecommerce clients. Collaborating on strategies and optimizing performance to drive business growth in a hybrid work environment.
Google Ads Team Lead driving paid acquisition strategies and leading UA - managers at HOLYWATER TECH. Focusing on business results through innovative marketing campaigns and systems.
Running Paid Media campaigns for various clients in a performance marketing agency. Focused on daily management, analysis, and optimization of campaigns are key responsibilities.
Performance Marketing Specialist at Avis Greece driving digital strategies and managing SEM campaigns. Collaborating on data insights to enhance performance and optimize marketing efforts.
Lead planning and delivery of CRM campaigns for Virgin Red, optimizing engagement and loyalty. Oversee multi - channel communication strategies and work alongside analytics and creative teams.