Cluster Lead driving Technology and Advisory Services growth in JAPAC. Managing client relationships and cross - functional collaboration in the region.
About the role
- Growth Marketing Channel Manager scaling Eko's B2C direct-response acquisition channels focusing on programmatic and paid social marketing. Driving efficiency and revenue growth in a fast-paced digital health environment.
Responsibilities
- Lead and scale select B2C direct-to-consumer marketing channels, with an immediate focus on ROAS performance. Will start with programmatic display/native as the primary channel of focus, with additional channels to be taken on in the future following business need and bandwidth
- Build and manage full-funnel acquisition strategies, through prospecting net new audiences and retargeting high-intent users, to grow incremental revenue at efficient ROAS
- Proactively own the full lifecycle of channel management: onboarding, research, planning, execution, creative strategy, tactical optimization, and reporting—with an innovative, test-and-learn mindset.
- Optimize channels by proactively improving targeting, creative strategy, testing velocity, bid strategies, landing page strategy, etc. to improve ROAS at scale
- Drive channels’ creative strategy and storytelling—developing clear, compelling narratives for each audience, based on channel-specific performance data and brainstormed new ideas
- Establish clear performance goals, KPIs, and tracking frameworks for each channel with a primary focus on ROAS and scalability.
- Present weekly performance updates, insights, and optimization recommendations to cross-functional stakeholders and leadership.
- Partner closely with creative, content, ecommerce, and analytics teams to develop compelling channel-specific messaging, assets, and customer journeys.
- Collaborate with BI and data teams to develop attribution frameworks, and reporting that drive decision-making.
- Stay ahead of marketing, platform, and creative trends to identify new opportunities that keep Eko competitive.
Requirements
- 5+ years of experience in digital marketing at B2C direct-to-consumer companies
- Meaningful hands-on experience in channels like programmatic display/native, paid social (Meta, TikTok, Pinterest) or paid search (Google, Bing) at ~$500k+ monthly spend
- Proven success driving incremental, ROAS-positive acquisition.
- Strong analytical abilities and experience interpreting performance data to drive optimization and scale.
- Proficiency with Excel/Sheets (including pivot tables and core formulas like vlookups).
- Ability to work with imperfect datasets and build structured reporting frameworks.
- Strong understanding of full-funnel marketing and how to balance top- and bottom-funnel investments.
- Excellent communication, collaboration, and cross-functional stakeholder management skills.
- Track record of proactive problem-solving and strategic thinking.
- Experience in fast-paced, high-growth, eCommerce startups, with strong ROAS discipline and Q4 seasonality
- Bachelor's degree
Benefits
- The opportunity to work on products that impact the health of millions of people.
- Generous paid-time off
- Stock incentive plans
- Medical/Dental/Vision, Disability + Life Insurance
- One Medical membership
- Parental Leave
- 401k Matching
- Wellness programs and perks (Headspace, Ginger, Aaptiv, Physera)
- Learning and Development stipend
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Growth Marketing Manager at Sweep owning strategy and execution across the marketing funnel. Lead key growth initiatives impacting revenue at a venture - backed startup with a focus on collaboration and innovation.
Technical growth leader opening new vertical markets and engaging enterprise buyers at Distyl AI. Focus on pipeline creation and technical sales with large organizations.
VP, Growth Manager responsible for executing sales strategy and growth initiatives for financial advisors at LPL Financial.
Global Growth Lead for E - commerce ecosystem based in Vietnam, focusing on international market expansion and community engagement. Leading strategic initiatives to drive brand awareness and revenue growth.
Relationship Executive optimizing profit for Growth Business key account clients with complex banking needs. Developing relationships and driving financial targets in a hybrid work environment.
Growth Marketing Associate responsible for Chemin's brand and marketing efforts in AI. Managing social channels and supporting content creation for technical audiences.
Head of growth & acquisition at Lucis focused on driving paid customer acquisition in multiple EU markets. Building effective channels and optimizing customer acquisition costs.
Commercial & Institutional Franchise Growth Partner supporting business strategy and influencing strategic priorities in a collaborative environment. Engaging with senior leaders to drive growth initiatives.
Growth Marketing Hacker leading go - to - market strategy and lifecycle initiatives at Crypto.com. Collaborating with product managers to fuel global user growth and engagement.