Regional Director of Admissions overseeing enrollment strategies across multiple campuses for Cotulla Education. Ensuring compliance and operational excellence in admissions performance management.
About the role
- Media Lead creating high-performing campaign strategies and managing the Media and Performance department. Collaborating with teams for innovative solutions across digital and social media platforms.
Responsibilities
- Owning the strategy, structure and success of the Media and Performance department – implementing operational standards across all accounts.
- Leading the Media team in delivery excellence, supporting or leading client calls, collaborating on bi-weekly team meetings, building strong relationships with the rest of the team, etc.
- Drive performance across all accounts, inspiring teams, supporting with reporting insight and training sessions.
- Showcase fresh paid approaches and measurement tactics, across all clients, working with external teams understand context / challenges.
- Testing and innovation – A/B testing, alphas/betas, creative experimentation.
- Bring thought leadership and solutions for modern advertising techniques across paid social, digital and search.
- A strong understanding of the effect of LLM / Gen AI when it comes to brand health, performance and media delivery – communicating approaches clearly.
- Lead the preparation and input into strategic meetings across clients.
- Collaborate with key teams such as the Account Management teams through Social Partners, and via Growth and New Business with the Client Partner Directors.
- Reviewing current tech stake, tools and licenses to ensure we have the best methods to deliver on client objectives successfully.
- New business and growth - leading on paid, performance, measurement approaches with tailored responses per pitch or proposal.
- Driving commercial success for accounts, understanding targets and pushing growth within retainers.
Requirements
- Previous in-depth experience with paid social ads managers within Meta, TikTok, LinkedIn, Reddit, Pinterest, paid search such as Google, YouTube, GDN, PMax, and Programmatic (Display, Podcasts).
- Relationships with DSPs, SSPs, publishers, media partnerships and data partners.
- Experience with tracking set-ups, UTMs, dashboard maintenance and analytics tools - GA4, Adobe Analytics, Google DV360, Trade Desk, Amazon DSP, Adform.
- Experience with Sprout, Meltwater, Supermetrics, RivalIQ, or a willingness to learn these tools, or bring your existing tool suite knowledge with you.
- Tech stack experience - paid management tools on activation, audience insight / segmentation and reporting
- Experience with measurement frameworks, attribution and experience with driving ROI.
- Experience or understanding in SEO - keyword planning, performance analysis, LLM and GEO understanding and optimisation.
- Client facing experience.
- Experience with both B2B and B2C clients.
- Experience with global clients.
Benefits
- Named in Campaign Magazine's Best Places to Work 7 years running
- Remote working predominantly - 2 days in the office per week
- Private Healthcare & Life Insurance, 25 Days+ Holiday
- Annual Team Mini break in the UK or abroad, Regular Socials
- Open, Engaging & Inspirational Culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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