Vice President of Marketing leading global marketing strategy and growth initiatives for Nedap Retail's RFID technology and iD Cloud solutions.
About the role
- Field Marketing Manager leading marketing strategies for Eftsure's innovative payment security platform in Lyon. Responsible for pipeline generation, campaign coordination, and team management.
Responsibilities
- Lead generation & pipeline development
- Coordinate acquisition and nurturing campaigns (ABM, targeted campaigns, retargeting, personalized content)
- Define field priorities and activation actions that generate high-quality leads (MQL/SQL), aligned with commercial objectives
- Track and analyze KPIs: volume, conversion, pipeline influence, cost per lead/opportunity
- Identify field opportunities (events, finance/procurement clubs, regional partners, CFO & Treasurer networks)
- Supervise and develop the work of the Junior Growth Marketer and the Event Manager (apprentice/trainee)
- Challenge acquisition strategies, segmentations, messaging, and A/B tests
- Oversee execution of all events: trade shows, conferences, expert webinars, partner activities
- Ensure a data-driven approach focused on performance and ROI
- Ensure full consistency between messaging, personas, campaigns, sales sequences, and sales pitches
- Structure and distribute the operational marketing plan for the sales teams (assets, kits, narratives)
- Co-create campaigns, events and co-branding activities with the Partnerships team
- Evaluate the performance of field activities, campaigns and events
- Establish shared reporting routines between Marketing / Sales / GTM
- Adjust tactics and plans to improve lead quality, influenced pipeline and ROI
Requirements
- Bachelor's or Master’s degree in Marketing / Communication / Business
- 4–6 years' experience in B2B marketing, ideally in SaaS or fintech
- Strong command of acquisition methods and pipeline building
- Excellent knowledge of marketing tools: HubSpot, Google Ads, LinkedIn Ads
- Familiarity with Sales/GTM organizations and partner ecosystems
- Professional English (C1)
Benefits
- 2 days remote work per week (subject to 2 months' tenure)
- 12 additional half-days of leave per year
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